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What’s the Future of Social Shopping and Social Commerce?

As we already talked about it – social commerce is entering the space of social media big time. The winning combination of social media and shopping is becoming more important for brands and retailers in e-commerce. We said it, but it’s nice to confirm it once again – social shopping combines the best from social media – its niche product sharing…

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Employer Branding— A Matter of Trend or Business Support?

The article was originally published in the December edition of BizLife and on BizLife Portal. In the past few months, employer branding has become quite a hot topic, not just in the HR community, but also in marketing circles. Is this another trend or the final stage of awareness in terms of employer branding’s importance? All things considered, there are…

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10 New Year’s Resolutions for Digital Marketing

The end of the year is the time when we think about everything we’ve done in the past 12 months. We also plan what to do over the next 12. It’s the same in life as in the business world. New Year campaigns are reaching their end, as we brace for celebrations and a few days of a much-needed holiday…

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Landing Pages: Definition, Purpose, and Types

When talking about digital marketing, we come across landing pages as standalone pages designed with marketing campaigns in mind.  They represent the place where the visitor lands after clicking on a particular element in the browser. This can be an AdWords ad, email link, search query result, or something similar. As such, landing pages are an integral part of the…

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Five Examples of using AR and VR Technologies to benefit our Clients

  In one of the previous articles, I portrayed the communication opportunities that the development of augmented (AR) and virtual reality (VR) brings. The conclusion I drew was: “New technologies bear huge marketing potential. In the age of information overload and ever-shorter attention spans, a chance to tell a captivating story and tap into the collective mind of the audience…

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How to Get Christmas Marketing Right and Win Customers Over

The holiday season will soon be upon us, and the festive mood is already filling up the air. You probably know the marketing industry has fully embraced Christmas, although for reasons little to do with religious beliefs.  It aims to take advantage of the momentum swing in shopping habits, which stretches on to the New Year and beyond. Indeed, promotional opportunities…

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Homepage Bring Clutch Leader Award Home

“It is great to have a platform such as Clutch that allows us to globally, in simple and effective way, present our expertise that we have gained in the last 8 years, working on over 600 projects, with more than 250 clients.” – Branislav Čerubdžić, CEO of Homepage. We’re thrilled to announce that Clutch has named us a top digital…

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Did Mad Men die?

The article was originally published in the September edition of the BizLife portal. We would like to thank the colleagues and friends for inspiration and space to express ourselves. If we look at average “Mad Men” through the lens of constant changes around us, we realize what kind of problems they encounter. On the one hand, the world of marketing…

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