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10 New Year’s Resolutions for Digital Marketing

The end of the year is the time when we think about everything we’ve done in the past 12 months. We also plan what to do over the next 12. It’s the same in life as in the business world. New Year campaigns are reaching their end, as we brace for celebrations and a few days of a much-needed holiday…

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Landing Pages: Definition, Purpose, and Types

When talking about digital marketing, we come across landing pages as standalone pages designed with marketing campaigns in mind.  They represent the place where the visitor lands after clicking on a particular element in the browser. This can be an AdWords ad, email link, search query result, or something similar. As such, landing pages are an integral part of the…

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Five Examples of using AR and VR Technologies to benefit our Clients

  In one of the previous articles, I portrayed the communication opportunities that the development of augmented (AR) and virtual reality (VR) brings. The conclusion I drew was: “New technologies bear huge marketing potential. In the age of information overload and ever-shorter attention spans, a chance to tell a captivating story and tap into the collective mind of the audience…

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How to Get Christmas Marketing Right and Win Customers Over

The holiday season will soon be upon us, and the festive mood is already filling up the air. You probably know the marketing industry has fully embraced Christmas, although for reasons little to do with religious beliefs.  It aims to take advantage of the momentum swing in shopping habits, which stretches on to the New Year and beyond. Indeed, promotional opportunities…

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Homepage Bring Clutch Leader Award Home

“It is great to have a platform such as Clutch that allows us to globally, in simple and effective way, present our expertise that we have gained in the last 8 years, working on over 600 projects, with more than 250 clients.” – Branislav Čerubdžić, CEO of Homepage. We’re thrilled to announce that Clutch has named us a top digital…

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Did Mad Men die?

The article was originally published in the September edition of the BizLife portal. We would like to thank the colleagues and friends for inspiration and space to express ourselves. If we look at average “Mad Men” through the lens of constant changes around us, we realize what kind of problems they encounter. On the one hand, the world of marketing…

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Do We Really Need AR & VR in Marketing?

Being a marketer in the 21st century is fun. In the ever-accelerating times of constant technological advances and countless channels and platforms to target and reach every pocket of a global audience, the advertising industry has never had more tools in its proverbial toolshed. Digital marketing has been at the forefront of the technological wave. Unlike its traditional “analogue” counterpart, firmly rooted…

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5 Steps in Creating Advertising Campaigns

There is a slew of marketing models and tools we use for creating marketing strategies. Take the example of a classic 4P model— Product, Place, Price, and Promotion. Many agencies across the globe have adopted it. Similarly, we have a newer 4C framework, which stands for Clients, Costs, Communication, and Convenience. These concepts are quite useful for strategically positioning the company, according…

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