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HOW TO CHOOSE THE BEST STRATEGY FOR YOUR BUSINESS?

What is strategic thinking, and why is it important? A way of thinking that includes consideration of long-term goals, as well as all constructive methods for achieving them, is called strategic thinking. It is an extremely effective ability to anticipate and prevent potential problems and thus ensure the development and growth of the initiative that is being strategically considered.…

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Why does TikTok Engagement rate matter?

Engagement is a metric that we analyse as one of the critical indicators of how well our content on social networks resonates with the audience. However, we often do not focus primarily on engagement, but our goal is to reach as many as possible, i.e. the number of people our post will reach. Gone are the days when it was…

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HOW DOES GOOGLE ANALYTICS 4 (GA4) WORK?

In October 2020, Google launched a new version of the most popular tool for monitoring and analyzing website traffic – Google Analytics 4 (GA4). The old analytics model (Google Universal Analytics) ends on July 1st, 2023; data monitoring and analysis on the old version stops after this date. Old data will be archived and available for the next six months.…

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What is edutainment, and why is it popular?

Do you watch podcasts? Do you often click the correct answer on a story quiz? Do you read blogs? We believe that the answer to at least one question was yes! Social media is a powerful tool for connecting with your target audience. But how can you ensure your content is not only entertaining but also educational? This is where…

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EVERGREEN CONTENT – Time-resistant content

What is it about “Macarena” that makes us always happy when we hear it? Not to mention the choreography that moves us all, again and again. Music experts would probably say that it is about a catchy melody and simple choreography that are, in one word – evergreen. If you’re here, you’re probably wondering if it’s possible for social media…

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Call to action (CTA) – “make or break” of every campaign

A call to action (CTA) can be either the perfect secret ingredient or the stumbling block of any marketing campaign. At least we have seen that many times by watching various successfully failed campaigns. What is and what can be a Call To Action, why and how some of the best calls to action “do the job” and WHAT AND…

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Why you need to know…

What is NFT? Judging by the number of Google searches, users are increasingly searching for the term NFT. If you belong to the group of those who are familiar with the term or are already part of the community of NFT owners, then this text is not for you. In that case, we invite you to pass on what you…

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How is Web 3 changing the world?

Impressions from the European Blockchain Convention 2022 Did you know that you are reading this text on the Web 2 page, and before that (if you are following us) you learned about it through social networks – also on Web 2? It is the Internet that we already know well and use every day, but still, we will not talk…

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