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How can TikTok become a part of your digital performance?

It’s been a while since TikTok boomed, and the app took the lead in the number of first-time downloads, leaving behind even Facebook. Despite this dazzling success, many were almost certain that it’s going to be just another nine days’ wonder, and that this application will quickly go into oblivion like its predecessors, such as Vine. But the fact that…

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How to become and remain on the African market

The beginning of our cooperation with Baby Food Factory, a domestic baby food manufacturer to the highest European standards, can only mean one thing – to maintain the already widely recognized quality and present the client most successfully in the digital world. We make every effort to present the story behind the Nutrino brand in the best possible way and…

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What is Google My Business?

Chances are you have often looked for information about certain premises, stores, malls or services by googling it. Google’s job is to show you the most suitable results of your search, and that’s exactly what happens. However, in addition to the appropriate links, Google will show you the Google My Business account of the location in question, or locations where…

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NEWSLETTER – THE ROAD LESS TRAVELED

Digital marketing was my field of work even before I got a job at the agency. I learned a lot through blogs, webinars and courses – foreign ones because there were not many domestic ones at that time. By doing that, I discovered email marketing and realized how newsletter could be a powerful marketing tool. When I started to apply…

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Get to know Google Analytics for E-commerce

In this article, we will talk about a useful tool that helps us better understand the people visiting our website, identify their needs, preferences, and intentions, and take further action based on this information. In case you don’t know what tool we are talking about – it’s Google Analytics.  Apart from the basic functionalities of Google Analytics, there is a…

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From a need to the sale: Content marketing strategy

A few years ago, I was buying a wedding gift for my friend, and I wanted to get her something different– without that being a microwave, blender, or some painting. For inspiration, I started from Google, where I typed something like the original wedding gifts. A lot of content was displayed, and I started reading from the beginning. Of course,…

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Where did we set off from and where are we going?

People communicate: constantly, since forever, and in different ways. Brain growth enabled us to advance as a species and to beat other, faster and stronger species in the evolutionary race. Brain growth and communication are in a causal relationship. Using hands as work tools, but also means of communication has spurred brain growth and let humankind win over the place…

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Liquidity Tools for Facebook Advertising Platform

What do you first think of when we say liquidity? When I initially encountered this term on Facebook Blueprint learning, the association was the flow of money and finances. This is not what’s meant here. Namely, in this concrete case, liquidity is linked to advertising and its systems of machine learning.  These systems have been used in various industries for…

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