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Employer branding: an HR trend or a business strategy?

Over the past few years, employer branding has become a topic our market is paying increasing attention to. Many companies have recognized the importance that a strong employer brand and a well-defined employer branding strategy have for both attracting and retaining people. But is this just a passing trend, or is it a business strategy? The answer lies in the…

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Social media visual dimensions all in one place!

A complete specification of the most common visuals for Facebook, Instagram, TikTok, LinkedIn, and YouTube. The text was updated in March 2026. Looking back, it seems like social media visual dimensions are constantly changing. One moment, your brand’s profile page looks perfectly polished, and the next, it’s completely altered and pixelated. To be fair, it doesn’t help that (especially at…

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Color trends for 2026: our take on the palettes shaping brands

When we talk about 2026, our focus is not on who declared which “color of the year”, but on what kind of visual and emotional framework colors create for a brand, digital product, or communication campaign. Trendsetters such as Pantone and platforms like WGSN are, for us, primarily radars. We use them to validate what we are already feeling in…

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Digital L’art pour l’artism – when content exists for the sake of existing

Do you also get the impression that, while scrolling through an endless news feed, you are more and more often overwhelmed by a sea of content that exists just for the sake of existing? Just to be published. Someone created it to please the algorithm, posting “something” just to keep accounts active – without a plan, a goal, or even…

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How to (Not) Harm Your Brand

Back-to-school, Black Friday, Valentine’s Day, and similar dates are excellent opportunities to strengthen your brand, but also to unintentionally harm it. Today’s audience is adept at recognizing brand intentions and unforgiving, while the impact of brand perception on business has never been greater. Sales goals and the desire to maximize every opportunity can push marketing over the edge. By that,…

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Mid-Year Digital Marketing Performance Review

They say time flies when you’re having fun – and if the first half of the year flew by, then business must be booming. 😄 But annual marketing goals don’t exactly care how we feel about time. After Q1, it still feels like there’s plenty of runway left. Once Q2 wraps up, though, the remaining time starts to feel… not…

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How Can Instagram Help Grow Your Business in 2025?

How Can Instagram Help Grow Your Business in 2025?  What Does Instagram Bring to the Table? We’ve already covered this topic on our blog, but since Instagram keeps changing—practically every day, it’s time for part 2. 🙂 Read on to discover which features and formats on Instagram you can use to grow your business and build a strong relationship with…

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Why do clients choose Homepage?

In the world of (digital) marketing, where new features, tools, and instant solutions appear almost daily, the number of agencies, experts, and various gurus naturally grows as well. It’s often very difficult to distinguish between those who deliver long-term results and those who rely on short-term trends, or simply those who align with the client’s values and goals. However, Homepage…

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