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Digital Marketing Glossary

Knowledge of terminology is one of the first steps in any field. That’s why we have prepared this Digital Marketing Glossary, so that all those who want to sail digital waters, regardless of which side of the task they are on, have in one place the basic concepts they will encounter in their daily work. Let’s start from the beginning…

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Website is king!

Online presence and the website’s role in it are taken for granted today without considering some significant facts. For a start, let’s list a couple of examples of online presence: Website Application Facebook LinkedIn Twitter Google business place Comments that mention you or your company Advertising YouTube channel Business directories Google search Bing search … We could easily list a…

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How to organize a good online event?

In the circumstances that arose as a result of the COVID-19 pandemic, very quickly there were negative consequences in the implementation of projects that involved the creation of offline events. The events were usually postponed and then canceled. This put at risk the goals of the projects and it was necessary to find a way for realization of projects, despite…

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How can TikTok become a part of your digital performance?

It’s been a while since TikTok boomed, and the app took the lead in the number of first-time downloads, leaving behind even Facebook. Despite this dazzling success, many were almost certain that it’s going to be just another nine days’ wonder, and that this application will quickly go into oblivion like its predecessors, such as Vine. But the fact that…

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How to become and remain on the African market

The beginning of our cooperation with Baby Food Factory, a domestic baby food manufacturer to the highest European standards, can only mean one thing – to maintain the already widely recognized quality and present the client most successfully in the digital world. We make every effort to present the story behind the Nutrino brand in the best possible way and…

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What is Google My Business?

Chances are you have often looked for information about certain premises, stores, malls or services by googling it. Google’s job is to show you the most suitable results of your search, and that’s exactly what happens. However, in addition to the appropriate links, Google will show you the Google My Business account of the location in question, or locations where…

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NEWSLETTER – THE ROAD LESS TRAVELED

Digital marketing was my field of work even before I got a job at the agency. I learned a lot through blogs, webinars and courses – foreign ones because there were not many domestic ones at that time. By doing that, I discovered email marketing and realized how newsletter could be a powerful marketing tool. When I started to apply…

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Get to know Google Analytics for E-commerce

In this article, we will talk about a useful tool that helps us better understand the people visiting our website, identify their needs, preferences, and intentions, and take further action based on this information. In case you don’t know what tool we are talking about – it’s Google Analytics.  Apart from the basic functionalities of Google Analytics, there is a…

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