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Why is a sales funnel on websites so important

Sales funnel is a visual representation of a customer journey. It charts the ideal buying process and gives you a chance to replicate it in practice. This concept is the mainstay of any profitable website.  It influences prospect behavior and steers them in the direction of your choosing. More specifically, you try to prompt visitors to take a purchase action.…

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Homepage Featured in Clutch’s Research

Here at Homepage we are dedicated to creating meaningful work for our clients. Current and future. As you already might know, our team is here for all your creative digital needs. Whether they be social media marketing, digital strategy, web design, or much more! We are focused on solutions that deliver and we want to help you get your message…

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Did you pass the vertical video?

Do you know that there is 70% chance to have me in your palm? The rise for the need of mobile phone usage made the formation of the content to be adjusted to vertical formats. To some extent. Technological history lesson Namely, we have always read the text in the vertical format on the pages of books. One of the…

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The impact of web design on sales

When we are planning the online sales, usually we manage the established steps of the so called sales funnel. Sales funnel is usually made by landing page, a clear call to action and a set of well-designed emotional triggers that lead the user to take action and which do not look attacking and dishonest. The landing page itself should give…

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Trends in employer branding (second part)

In the first text we defined what the employer branding was, while in the previous one we made an introduction to the tendencies in this same sphere, emphasizing the relevance of the employees as brand ambassadors and equalizing the employee value proposition (EVP) with the employee experience (EX) We will now explain them in more detail. Employee engagement – the…

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Trends in employer branding (first part)

As we wrote in the previous text, there is lack of quality candidates which can ultimately endanger the company’s business. Therefore, talent attraction and employee retention are considered as key processes that provide the company with a competitive edge on the market. We said then and we will repeat again: the basis for the success of these processes lies in…

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What is employer branding?

Are the following situations familiar to you? You launch a job vacation campaign and when it is finished, you realize that: A) applicant insufficiently meet your criteria; B) A large number of people applied but you are not satisfied with the quality of applications; C) A small number of people applied, therefore you do not have a great opportunity to…

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Normcore marketing: boredom to virality

At the end of 2015 Diageo, one of the world’s largest producers of alcoholic beverages released a “dynamic” video- actor Nik Oferman sits for 45 minutes in a chair next to the fireplace and drinks whiskey. During that quarter of hour he said as many words as the bottle of whiskey on the table, while he was moving a little…

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