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Who are LUSH and Tesla trying to trick?

Some brands invest most of their profit and energy into creating content and advertisements on social media. And on the other hand, some brands invest 0$ in their advertisements in social media, yet they are one of the most successful companies in the world. How could it be? What is so different about their digital strategy? Some of them even…

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Are Facebook Groups Successors of Forums?

Here is the Answer and Tips on How to Use Them Facebook is an undisputed leader in a booming social media landscape.  Millions of individual users constitute the system of global interconnectedness. This grid is constantly evolving and changing. A recent major piece of news comes in the form of additional features and functions for Facebook Groups. The move is…

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Why are Marathon Runners adept Marketing Leaders?

An unbelievable Connection between Running and Marketing Believe it or not, marketing and running share many similarities. You could say even too many! I have thought long and hard about the common thread between these two significant areas of passion in my life. On the one hand, I have an agency business, which is defined by stress, deadlines, communication, tasks,…

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Why was Gibson right?

Neuromancer, the book that has been published 35 years ago, anticipated cyberspace and the development of technology before it existed. The author, William Gibson, has made a quantum leap into the world of science fiction with his Neuromancer. He accurately predicted people linking together to a global computer network over the Internet – something like Facebook today, cyber terrorism and…

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Preparation is Half the Battle

What We Can and Should Do Before, During and After the Crisis on the Web Occurs I entered the world of marketing as a high school student, in the mid-80s. At the time, Punk and New Wave were all the rage. In socialist Yugoslavia, my home country, it was hard as hell to find T-shirts with band emblems and inscriptions.…

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The importance of a strategic approach in marketing campaigns

From Strategic Level to Campaign Success One of the biggest challenges of any campaign execution is reaching a relevant target audience. Moreover, one needs to motivate people to take the desired action and eventually convert them.  Relying on a strategically conceived approach and tactics, we can overcome socio-economic obstacles in the campaign environment, such as a shortage of qualified workforce.…

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Brand Activism as Part of Brand Strategy

Would you be sad if most of the known brand would just disappear? Or you wouldn’t care enough about them? Well, according to a recent survey, people wouldn’t mind if 77% of the world’s brands ceased to exist. But they would care about the few ones that mean something more to them. The ones that produce value and care for…

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The Importance of Knowing Your Customer: What is a Buyer Persona?

Knowing your customers plays a pivotal role in any marketing endeavor. In the age of information overload, generic marketing messages tend to fall on deaf ears. People are exposed to a constant barrage from all sides. Being also spoilt for choice, they shun brands that seem removed from their wants and needs. This profound shift has forced many businesses to…

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