Blog Archives - Page 4 of 10

Where did we set off from and where are we going?

People communicate: constantly, since forever, and in different ways. Brain growth enabled us to advance as a species and to beat other, faster and stronger species in the evolutionary race. Brain growth and communication are in a causal relationship. Using hands as work tools, but also means of communication has spurred brain growth and let humankind win over the place…

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Liquidity Tools for Facebook Advertising Platform

What do you first think of when we say liquidity? When I initially encountered this term on Facebook Blueprint learning, the association was the flow of money and finances. This is not what’s meant here. Namely, in this concrete case, liquidity is linked to advertising and its systems of machine learning. These systems have been used in various industries for…

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How to Stop Users from Scrolling?

Scrolling and swiping have become an integral part of our daily reality, and this happened faster than with any other phenomenon in history. Telephones with screens sensitive to touch have been with us just a little over a decade, and yet we already scroll as if we were born with that ability. An average user scrolls over 8 kilometers over…

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Digital Marketing in the cryptocurrency world

What are cryptocurrencies? The cryptocurrency market is a distributed ecosystem based on the peer-to-peer (P2P) network technology. Decentralization is a defining trait of this system, and it’s a reflection of the fact that there is no central bank or other instance that enforces control over the network. The transactions are conducted and verified via a distributed Blockchain framework that depends…

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A Guide to digital video marketing

The Pandemic has affected all facets of life and work, changing the situation in various industry sectors and reshaping the habits of consumers. For now, everything revolves around predictions and forecasts, but what is for sure is that the priorities of doing business and marketing should be centered on adjusting to the changes in the behavior of target groups. We…

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New Normal of Digital Marketing is Actually Normal

The Pandemic caused by the COVID-19 virus has caught us off guard on multiple levels. A lot has been written on this during the period of crisis, and in this article, we want to focus on what comes after the Pandemic, with the emphasis on a few ideas you can apply to digital marketing. Apart from the crisis showing that…

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Trifecta of Digital Marketing: Owned, Earned, and Paid Media

Let’s imagine the internet as a large pool of created and shared content originating from all sorts of different sources. This content body is segmented according to various criteria, which is sometimes done successfully and at other times, not so much. The key questions that arise are as follows. What is truly ours here? What did we earn with a…

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Social Networks in the times of crisis: Where are we now and where we’re headed?

Social networks are online platforms that connect people and enable them to create and exchange content in real-time. They are favourite destinations that users frequent in order to get in touch with people of similar interests, explore a bit, and learn something, as well as to get entertained, informed, and inspired. These activities form the core of the social networks’…

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