TikTok advertising has been rumored to be coming to our market for a while now – and we’re all eagerly awaiting it. In addition to TikTok being the fastest growing social network with more than 1 billion users globally, that number reached a staggering 2.29 million in Serbia – and it’s quite clear why we couldn’t wait for the opportunity to advertise through the TikTok platform.

Truth be told, the fact that we were “doomed” to build a community and a brand story on TikTok without advertising has given Homepagers a huge space to be creative and that in the last few years we have been working in various ways to achieve the results in cleanest possible way – organicly.

The TikTok platform provides exceptional opportunities to reach a diverse and engaged audience, and we are ready to help you take full advantage of TikTok advertising. 

Why Homepage?

Since Homepage as an agency has the opportunity to design and implement complex campaigns and projects both on our and foreign markets – we did not sit idly by, waiting for TikTok to “unlock” advertising in our region. We decided to master the TikTok ads manager as soon as the opportunity presented itself in the foreign market. 

We were among the first in Serbia to cooperate with TikTok and enable our clients to advertise on this platform. The projects we implemented brought us valuable experience in running successful campaigns on the TikTok platform in many European countries – Romania, Italy, Turkey, Poland, Spain, France, Germany and Great Britain, helping clients achieve exceptional results through creative and targeted ads. That is why, when it comes to advertising in Serbia, we are one step ahead.

Why advertise on the TikTok platform? 

You’ve probably wondered at least once whether the TikTok platform can contribute to your business, how things work on TikTok, and why you should advertise on that so-called video platform?

We have selected for you only some of the advantages of TikTok ads👇

  • High Level of Engagement: TikTok users spend an average of 58 minutes a day on this platform. The engagement rate on TikTok is 5-9% per post, which is significantly higher than on other social networks. TikTok users often interact with content – commenting, liking, and forwarding videos to friends.
  • Opportunities for Creativity: TikTok offers numerous creative formats such as short videos with special effects, viral hashtag challenges, duet and reaction videos, as well as live streaming. These capabilities allow brands to create innovative and engaging campaigns.
  • Precise Targeting: TikTok ads enable detailed audience targeting according to demographic criteria, geographic locations, interests and user behavior, as well as device type. These options allow you to precisely reach the desired audience for maximum campaign effect.

Certainly, over time, more advanced options will be unlocked, including connecting pixel to the website, when we will be able to do remarketing and performance marketing that will be aimed at sales.

What goals can we achieve trought TikTok advertising?

The TikTok ads platform offers different options when it comes to advertising goals: 

  1. Brand Awareness: to build brand recognition among the target audience through attractive video content.
  2. Community Building: to increase the number of followers on the TikTok account, in order to build a long-term relationship with the audience and encourage and nurture community engagement and loyalty.
  3. Engagement: to encourage two-way communication and direct audiences to interact with content through likes, comments, shares or participation in hashtag challenges.
  4. Education: to create content that educates users about the features, benefits or use of a product or service.

What are the possibilities of TikTok advertising in Serbia? 

TikTok Ad placements include:

  • In-feed Ads: appear in users’ feed while they are watching and scrolling through a TikTok video. They are displayed almost identically to organic content, allowing for a natural fit and high visibility.
  • Brand Takeover: these ads are displayed immediately after opening the TikTok app, which allows them to be highly visible and attract the attention of users.
  • Topview Ads: appear at the top of the “For You” page, as soon as the user opens the application – practically combining the advantages of brand takeover and in-feed ads for maximum results.

Be the first to try TikTok advertising!

According to unofficial information, TikTok ads are coming to our market already in August. The team of the Homepage agency welcomes that moment fully prepared to provide you with comprehensive support through: 

  • Strategic Planning: we develop customized strategies that align with your business goals and target audience.
  • Content Creation: our content specialist team creates high-quality and engaging video content that will engage your brand’s audience.
  • Campaign optimization: we monitor the performance of campaigns in real time and continuously optimize to achieve the best possible results.
  • Reporting and Analytics: we provide reports and analysis to give you insight into the success of campaigns.

If you want to know more about TikTok advertising and how TikTok ads can improve your business – contact us. Our team is ready to help you take full advantage of this platform.