How to become a Google partner and what are the benefits?

When you know what your goal is – you will dedicate yourself to reach it and in the end you will come to it. Also, we at Homepage have decided- we want to become Google partner and we will define it as one of our goals! By constant work and improvement it did not take us long to get that flattering title and to enter the small circle of selected agencies in Serbia.

What is the Google partner program?

Google partner program is a network of online professionals, agencies and marketing specialist in general who have passed the Google training and have become certified by Google itself. Google assigns to its partners’ special Partner badges (Google partner badge) which is proof that Google Adwords product certifications have been passed and that agencies are up to date with the latest news and skills related to Google’s platform and products… As Google already says: They earned it!

Google partners can be specialized in more Adwords parts:

  • Advertising through the mobile platforms (Mobile advertising)
  • Advertising through keywords (Search advertising)
  • Video advertising
  • Network of multimedia advertising (Display advertising)
  • Shopping advertising

How to be qualified for Google partner?

As we mentioned before to recognize prominent agencies, Google shares badges.
There are two sorts: Partner badge and Premier partner badge.

The table shows the conditions for obtaining Partner badges:

Criteria Partner badge Premier partner badge
Agency profile Agency profile created and completed on: support.google.com/partners Agency profile created and completed on: support.google.com/partners
Certification One person connected to the agency (employee) to acquire the certificate for Adwords Two persons connected to the agency (employee) to acquire certificate for the Adwords
Consumption A conditional requirement for spending on managed Adwords accounts in the amount of 10.000 USD during 90 days A higher requirement for spending on managed Adwords accounts
Effect A fulfilled performance condition is required by achieving a steady total Adwords income and growth, but also maintaining and expanding the base of the clients A fulfilled performance condition is required by achieving a steady total Adwords income and growth, but also maintaining and expanding the base of the clients

 


What are the benefits of Google partner programs?

When your agency qualifies for the program you have the opportunity to access numerous benefits. Take a look at Google’s table listing all the benefits of the program and possession of partner badge: