Startup for Business: Rebranding and Transformation
Philip Morris International and organisation ENECA
Startup for business is a support program for entrepreneurs that exists for 10 years. It needed to change due to the company’s business transformation. The agency was asked to revamp the entire campaign, redesign website and refresh communication strategy in order to receive more innovative applications.
A new logo has been created, the site has been redesigned, and a new communication strategy based on innovative formats has been developed. An integrated campaign was launched through social networks, website and display advertising.
Over 700 applications for grants and 50% of the contained the component of innovation
For more info about the project click here.