Promotion of laser vein surgery
Varis Clinic came to us with a wish to promote the service of laser vein surgery. Having in mind that the clinic possesses expertise, knowledge, competitive prices and state-of-the-art medical equipment, it was necessary to find the right way to present these advantages to the target group. The ultimate goal for the success is increased number of sold surgeries.
As a first step, we have explored the market potential and the best practice examples within the industry. We have then analyzed the needs and characteristics of the target group. After that, we have intersected reached conclusions with the trends of digital communication, and as a result created the campaign which combined several elements, focused only on the sale of the service and high ROI.
As a center of online communication a separate landing page has been created, on which the service is presented in an understandable way to the target group. At the same time, we have started the promotion on social media where we used advanced targeting options, such as lookalike audience and remarketing. For Google advertising we have done a research and keywords optimization, as well as display that have been placed on all relevant websites.
The obtained result is obvious and clearly measurable – there is an increased interest in the service of laser vein surgery, while the sale of the service jumped to 175% compared to the previous period. The precise targeting options and properly delivered message have led to high conversion rate.