Clue in the bottle, sales in Coke
Coca-Cola Hellenic Bottling Company
In order to bring young people closer to the possibility of career development in sales sector of Coca-Cola Hellenic Bottling Company, the activation “Clue in the bottle, sales in Coke” was made and realized. Within the student city, a unique escape room was set up, in which more than 300 students were competing in solving challenges. The project was strongly relied on online communication and new digital technologies, including AR.