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Brand Activism as Part of Brand Strategy

Would you be sad if most of the known brand would just disappear? Or you wouldn’t care enough about them? Well, according to a recent survey, people wouldn’t mind if 77% of the world’s brands ceased to exist. But they would care about the few ones that mean something more to them. The ones that produce value and care for…

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The Importance of Knowing Your Customer: What is a Buyer Persona?

Knowing your customers plays a pivotal role in any marketing endeavor. In the age of information overload, generic marketing messages tend to fall on deaf ears. People are exposed to a constant barrage from all sides. Being also spoilt for choice, they shun brands that seem removed from their wants and needs. This profound shift has forced many businesses to…

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Things We Encounter When Creating a Web Site

The Role of Project Manager We have tackled a wide array of topics so far, from social media and Google publishing to the sales funnel concept. Web page creation is one common thread connecting these areas, so we have to ask who the people who lead this project are. Search for an answer leads us to explore the topic of a…

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Is your summer body ready?

We are a month away from the proper bikini season. Are you ready? Your abs should be well defined, and your summer body ready. Or you are the typical person that is now panicking how are you going to look at the beach, and suddenly you hit the gym five times a week. It’s similar to the fashion industry as…

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Why Hire Digital Marketing Agency?

In the highly competitive market of today, most businesses struggle to stay afloat. Big players pay top buck for marketing campaigns and experts. On the other hand, smaller organizations face budgetary constraints. They are forced to streamline campaigns and allocate their resources only where they make a real impact. Navigating a complex maze of decision-making can be quite resource-intensive and…

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Notre Dame is on fire – what was the crisis communication?

When the monumental Parisian cathedral Notre Dame was nearly destroyed in a fire, the whole world was left in shock. Everyone was eager to be updated with the news about the situation– either by traditional media or by social media channels. Some of the politicians used this tragic event to share their extreme political views while others handled very well…

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Sales Funnel on Facebook

To make a profit, it is necessary to make a sale. Good point! Nothing new. However, in order to start from the beginning, we have to understand that people do not visit Facebook to buy something or be surrounded by commercials. There are completely other urges that make us visit and stay on social networks. We all want to communicate…

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What is Web Accessibility and Why It is Important?

The power of the internet lies in its universal access and utility. It’s a resource that adds immense value to many aspects of our life. However, the truth is, there are still many virtual barriers people with disabilities face. They struggle to find information, products, and services they desire.   The good news is that this state of affairs is…

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