Blog Archives - Homepage

Color trends for 2026: our take on the palettes shaping brands

When we talk about 2026, our focus is not on who declared which “color of the year”, but on what kind of visual and emotional framework colors create for a brand, digital product, or communication campaign. Trendsetters such as Pantone and platforms like WGSN are, for us, primarily radars. We use them to validate what we are already feeling in…

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Digital L’art pour l’artism – when content exists for the sake of existing

Do you also get the impression that, while scrolling through an endless news feed, you are more and more often overwhelmed by a sea of content that exists just for the sake of existing? Just to be published. Someone created it to please the algorithm, posting “something” just to keep accounts active – without a plan, a goal, or even…

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How to (Not) Harm Your Brand

Back-to-school, Black Friday, Valentine’s Day, and similar dates are excellent opportunities to strengthen your brand, but also to unintentionally harm it. Today’s audience is adept at recognizing brand intentions and unforgiving, while the impact of brand perception on business has never been greater. Sales goals and the desire to maximize every opportunity can push marketing over the edge. By that,…

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Mid-Year Digital Marketing Performance Review

They say time flies when you’re having fun – and if the first half of the year flew by, then business must be booming. 😄 But annual marketing goals don’t exactly care how we feel about time. After Q1, it still feels like there’s plenty of runway left. Once Q2 wraps up, though, the remaining time starts to feel… not…

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How Can Instagram Help Grow Your Business in 2025?

How Can Instagram Help Grow Your Business in 2025? What Does Instagram Bring to the Table? We’ve already covered this topic on our blog, but since Instagram keeps changing—practically every day, it’s time for part 2. 🙂 Read on to discover which features and formats on Instagram you can use to grow your business and build a strong relationship with…

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Why do clients choose Homepage?

In the world of (digital) marketing, where new features, tools, and instant solutions appear almost daily, the number of agencies, experts, and various gurus naturally grows as well. It’s often very difficult to distinguish between those who deliver long-term results and those who rely on short-term trends, or simply those who align with the client’s values and goals. However, Homepage…

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What Makes a Brand

It’s a common misconception that a brand is only made up of its name and logo. A brand is intangible and consists of many elements. In addition to the name and logo, a brand comprises the experience, perception, and emotions we encounter whenever we come in contact with a product or service. Imagine this: You’ve decided to visit a well-known…

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How to Build a Strong Brand?

When we think of the famous duo—mission and vision—most people imagine dull, generic lines of text “sitting” on a page of an official document, statute, or in the digital age—on a website. In any case, it often seems like someone put them there “because everyone does it, and that’s how it should be,” rather than recognizing their fundamental importance for…

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