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How to Build a Strong Brand?

When we think of the famous duo—mission and vision—most people imagine dull, generic lines of text “sitting” on a page of an official document, statute, or in the digital age—on a website. In any case, it often seems like someone put them there “because everyone does it, and that’s how it should be,” rather than recognizing their fundamental importance for…

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Have You Captured Every Opportunity in Digital Marketing in 2024?

The end of the year is the perfect time to reflect, summarize activities, and evaluate the results delivered by (digital) marketing. As digital channels are highly dynamic and constantly evolving, it’s not always easy to track and implement every trend. In this article, we aim to remind you of some key trends and changes so you can assess whether you’ve…

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How (not) to ruin Black Friday as a sales opportunity?

By now, even the birds on the branch know that this time of year means a lot of work for marketers, as we enter a very dynamic retail season—with the famous Black Friday at the forefront. However, judging by the promotions and offers that have been heavily advertised in recent years, Black Friday on our market has become more of…

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TikTok Ads available soon in Serbia? Get ready on time!

TikTok advertising has been rumored to be coming to our market for a while now – and we’re all eagerly awaiting it. In addition to TikTok being the fastest growing social network with more than 1 billion users globally, that number reached a staggering 2.29 million in Serbia – and it’s quite clear why we couldn’t wait for the opportunity…

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Why is visual identity important for your business?

In today’s competitive environment and the state of the market, businesses should pay attention to the power of branding – especially not companies with a long tradition, large and family-owned. Although branding may seem like a secondary item, strong and recognizable branding is the foundation for further growth. Why branding is necessary for companies with a long tradition: Loyalty:…

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HOW TO CHOOSE THE BEST STRATEGY FOR YOUR BUSINESS?

What is strategic thinking, and why is it important? A way of thinking that includes consideration of long-term goals, as well as all constructive methods for achieving them, is called strategic thinking. It is an extremely effective ability to anticipate and prevent potential problems and thus ensure the development and growth of the initiative that is being strategically considered.…

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Why does TikTok Engagement rate matter?

Engagement is a metric that we analyse as one of the critical indicators of how well our content on social networks resonates with the audience. However, we often do not focus primarily on engagement, but our goal is to reach as many as possible, i.e. the number of people our post will reach. Gone are the days when it was…

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HOW DOES GOOGLE ANALYTICS 4 (GA4) WORK?

In October 2020, Google launched a new version of the most popular tool for monitoring and analyzing website traffic – Google Analytics 4 (GA4). The old analytics model (Google Universal Analytics) ends on July 1st, 2023; data monitoring and analysis on the old version stops after this date. Old data will be archived and available for the next six months.…

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