Blog Archives - Homepage

Why do clients choose Homepage?

In the world of (digital) marketing, where new features, tools, and instant solutions appear almost daily, the number of agencies, experts, and various gurus naturally grows as well. It’s often very difficult to distinguish between those who deliver long-term results and those who rely on short-term trends, or simply those who align with the client’s values and goals. However, Homepage…

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What Makes a Brand

It’s a common misconception that a brand is only made up of its name and logo. A brand is intangible and consists of many elements. In addition to the name and logo, a brand comprises the experience, perception, and emotions we encounter whenever we come in contact with a product or service. Imagine this: You’ve decided to visit a well-known…

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How to Build a Strong Brand?

When we think of the famous duo—mission and vision—most people imagine dull, generic lines of text “sitting” on a page of an official document, statute, or in the digital age—on a website. In any case, it often seems like someone put them there “because everyone does it, and that’s how it should be,” rather than recognizing their fundamental importance for…

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Have You Captured Every Opportunity in Digital Marketing in 2024?

The end of the year is the perfect time to reflect, summarize activities, and evaluate the results delivered by (digital) marketing. As digital channels are highly dynamic and constantly evolving, it’s not always easy to track and implement every trend. In this article, we aim to remind you of some key trends and changes so you can assess whether you’ve…

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How (not) to ruin Black Friday as a sales opportunity?

By now, even the birds on the branch know that this time of year means a lot of work for marketers, as we enter a very dynamic retail season—with the famous Black Friday at the forefront. However, judging by the promotions and offers that have been heavily advertised in recent years, Black Friday on our market has become more of…

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TikTok Ads available soon in Serbia? Get ready on time!

TikTok advertising has been rumored to be coming to our market for a while now – and we’re all eagerly awaiting it. In addition to TikTok being the fastest growing social network with more than 1 billion users globally, that number reached a staggering 2.29 million in Serbia – and it’s quite clear why we couldn’t wait for the opportunity…

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Why is visual identity important for your business?

In today’s competitive environment and the state of the market, businesses should pay attention to the power of branding – especially not companies with a long tradition, large and family-owned. Although branding may seem like a secondary item, strong and recognizable branding is the foundation for further growth. Why branding is necessary for companies with a long tradition: Loyalty:…

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HOW TO CHOOSE THE BEST STRATEGY FOR YOUR BUSINESS?

What is strategic thinking, and why is it important? A way of thinking that includes consideration of long-term goals, as well as all constructive methods for achieving them, is called strategic thinking. It is an extremely effective ability to anticipate and prevent potential problems and thus ensure the development and growth of the initiative that is being strategically considered.…

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