Christmas trees are decorated, colored candles adorn the walls of agencies, and most corporate parties have already passed. The time of the year when the world of marketing evaluates the work done and plans new endeavors is upon us. Everyone who considers themselves authorities in the field gives their predictions and bet on trends.

Were they right this time around?

Rare are those who really tackle this question and evaluate predictions from 12 months ago. After all, we operate in the age of explosive growth of all things digital. Something that occurred last year is ancient history now. Tools, services, fad websites, codes of conduct, trends— they all come and go faster than the latest snow in the city. Who even mentions 4Square, Periscope, and MySpace now?

We hunted down hot topics, but also developments that are overemphasized and all too obvious. We wanted to bring them up, conduct analysis, and have some fun along the way. All of this is in the spirit of holidays. 

What Shows Up in Search Queries for “Digital Trends 2020?

We’ve taken a look at the digital marketing trends you need to know about in 2020. This was done in an attempt to gain a comprehensive overview, peak through the “Stargate” of digital trends for 2020. 

Here, we see some interesting stuff, but also attempts to refurbish old and well-known trends (360-degree videos, video advertising, digital transformation, etc.). Then again, there are innovative and attention-worthy approaches like digital detox, multilingual SEO, and video personalization. All in all, this is a good place to start your search. So, let’s take a look at the “42 Digital Marketing Trends You Can’t Ignore in 2020”. Ok, 42 trends might seem too much and it could take a whole year to go through them all. Jokes aside, this is a great article teeming with facts and figures, as well as expert insights. We particularly deem the following finding vital: “In 2020 and beyond, the customer journey will be more dynamic and unpredictable, as it needs to respond to rapid changes in consumer desires”.

As for Yuri, sorry mate, but we really can’t consider “focus on video” or “social networks” to be Hottest Digital Marketing Trends 2020. That being said, your blog is quite beautiful and the article features some amazing illustrations. 

“Influencers used to be huge celebrities or “internet celebs” with millions or hundreds of thousands of followers. But now, companies are turning to people with a much smaller social media following to leverage as influencers and reach a targeted audience with a voice they trust.” Finally, we come across someone arguing that bigger doesn’t always mean better. In fact, it’s much more important to earn consumer trust than recruit a whole army of followers.  

We’ve always wondered why mobile marketing is trying to establish itself as a separate niche. Here goes the answer: “The unfettered rise of mobile has led to what Google has termed micro-moments. These occur when people instinctively turn to a device – increasingly a smartphone – to act on a need to learn, do or watch something, go somewhere or buy something.”

“Get ready to leverage your online strategy with the 8 biggest digital marketing trends for 2020!”. To be realistic, these are just tactics, albeit quite remarkable ones. 

“Social media continues to change in trends and usage every year, so taking the time now to brush up on what’s next for 2020 can help your social media campaigns get more leverage and results.” This article can actually help you achieve in practice the things it advocates. 

The frantic rhythm of change in the social landscape both delights and terrifies us. We also want to stress that we recognized #socialshopping as a prominent trend and also gave it due attention. 

Evergreen Digital Trends for 2020….and Forever! 

The small black dress is timeless standard in the fashion world. Trends revolving around cuts, colors, and patterns change, yet this piece remains the hallmark. Something similar is the case with the strategic approach to marketing. 

Its importance doesn’t decline with the proliferations of different possibilities, tools, and channels for reaching buyers and customers.  Quite the opposite: it’s only expanding its role as a guiding light for the marketing tunnel’s, or should we say funnel’s end. Of course, we also explore and adopt new opportunities. We look at the future and stay in tune with signals, some of which come from afar. We raise questions in our own right, examine, and search for answers. We even manage to spot some trends before others do. Another crucial point is we don’t forgo the basics of the craft and seek to implement new possibilities, services, and tools precisely where it matters the most. We’re able to do it effectively and achieve optimal results for our clients. 

Get in touch with us to discuss what 2020 trends should we implement in your case. 

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