How Can Instagram Help Grow Your Business in 2025? 

What Does Instagram Bring to the Table? We’ve already covered this topic on our blog, but since Instagram keeps changing—practically every day, it’s time for part 2. 🙂 Read on to discover which features and formats on Instagram you can use to grow your business and build a strong relationship with your community.

What Do Trends and Predictions Say?

Over the past few years, Instagram has become much more than just a photo-sharing platform. The rapid development of e-commerce features and social commerce strategies has significantly changed the way brands reach their customers.

Statistics show that 90% of users follow at least one business account, and around 60% of people discover new products directly on Instagram.

With a strong focus on a video-first strategy, Instagram has prioritized the Reels format, which currently sees the highest organic reach and user engagement. In addition, features like Story Highlights, Notes, and Broadcast Channels have been improved, allowing brands to build communities and maintain ongoing communication with their audience.

Metaverse and AR/VR trends are also gaining traction, and Instagram filters and effects available through Spark AR Studio offer additional opportunities for brands looking to experiment with innovative content.

What’s the Right Instagram Strategy?

Before getting started, it’s important to define your target audience. Instagram is increasingly catering to younger generations, and Gen Z users have different preferences compared to previous ones—they value authentic, “raw,” and unscripted content.

New features like Collab posts, co-creating content with other users and brands, as well as the Remix option for Reels, offer additional opportunities for interaction and organic growth.

What’s My Goal?

Goals on Instagram can vary: from building brand awareness and engaging your audience to driving conversions and sales.

  • If your goal is engagement, focus on Story stickers like Q&As, polls, and quizzes. You can also ask questions directly in your posts to encourage comments from your audience.
  • If you’re building a community, use Broadcast Channels, which allow you to send messages directly to your followers.

Instagram tends to favor brands that make use of its latest features, so don’t be afraid to test and experiment.

What Kind of Content Do I Need?

High-quality content is key to success on Instagram, and today that means a combination of different formats:

  • Reels for organic growth – short, entertaining, educational, or inspirational videos.
  • Carousel posts for storytelling – perfect for tutorials, case studies, or before-and-after transformations.
  • Story formats – used for direct interaction with your audience.
  • Live video – ideal for Q&A sessions, product demos, and exclusive announcements.
  • User-Generated Content (UGC) – encouraging users to share their experiences with your brand.

Additionally, more and more brands are using automated message responses to improve the customer experience and increase communication efficiency. This can help streamline your workflow to some extent, but don’t forget that people still value authentic interaction and real human connection. That’s why community management should always be approached with care.

Do Hashtags and Location Tags Increase Visibility?

Hashtags still play a role in content discovery, but Instagram’s algorithm is increasingly prioritizing SEO-optimized captions.

Using relevant keywords in your post descriptions helps the algorithm better understand your content and connect it with the right audience. Additionally, the Search Keywords feature allows users to find content based on keywords, not just hashtags.

In short: combine hashtags with relevant keywords in your captions to boost visibility.

Instagram is constantly evolving and improving, but one thing remains the same: high-quality, strategically planned content is still the key to success. Keep up with trends, test new features, and adapt your strategy to the needs of your audience as well as your business.

Want to learn more about creating a successful Instagram strategy? Visit Homepage Academy to enhance your digital skills, or contact us so we can find the best solution together.

 

Autor: Jovana Trninic