Project

Rebranding & Website for AI Startup

Client

ExpertVision AI

Brief

ExpertVision AI is a Swiss startup developing advanced AI-powered solutions for retail theft prevention. They approached us with a clear goal: to enhance their visual identity and present themselves to the market in a clear, professional, and convincing way. This included designing a new logo, color palette, and website that communicates trust, security, and technological sophistication—without relying on the usual AI clichés.

Solution

We created a minimalist yet distinctive logo, visually inspired by an eye symbolizing observation, analysis, and control. The eye is enclosed in brackets, subtly referencing the world of IT and technology.

The color palette is led by a warm dark blue as the primary color, combined with deep gray tones—conveying a sense of professionalism, innovation, and agility.

The website is clean, technically convincing, and easy to navigate. With a carefully structured layout and clearly defined sections, the content communicates key messages in a direct and understandable way. Visitors immediately grasp what the startup does and the specific problems it solves.

Result

 ExpertVision AI now has a cohesive online presence and an appealing visual identity that makes a strong first impression while building trust with potential partners and clients. Their website is now ready for investor presentations, market entry, and business growth.

You can explore more about the project on our Behance profile. If your startup needs similar support—feel free to reach out!