Project
Digital Campaign Production for Valvoline BAYBOX™
Client
Valvoline Global EMEA
Brief
Valvoline Global EMEA approached us regarding the launch of their new BAYBOX™ motor oil packaging, with the goal of presenting the product in a way that is practical, relevant, and relatable to a professional audience.
BAYBOX™ is designed for workshops and professionals who work with motor oils daily, as it facilitates organization and storage. Therefore, the communication had to move beyond a classic product display and showcase a real-world context of use, work dynamics, and the advantages of the new solution in the environment where the product actually lives.
The task included the development of a script, coordination of the shoot in an auto repair shop in Serbia, production of photo and video content, as well as the preparation of materials for a multi-channel digital campaign.
Solution
We developed a production concept that presents BAYBOX™ not just as new packaging, but as a practical solution for the modern workshop.
The shooting was realized in an authentic mechanic’s environment – a workshop – to ensure the content remained professional, realistic, and usable. The focus of the concept we developed was on the work process, product handling, packaging details, and situations that clearly communicate the functionality of the BAYBOX™ packaging. Additionally, we developed a mood board for professional photography.
Based on this, we created a complete set of materials for digital communication:
- hero video for product presentation in Serbian and English
- photo material for digital and social media formats
- reels videos adapted for Meta channels
- content for LinkedIn communication
- YouTube video materials
- toolkit for further use and adaptation
- materials for the digital campaign
A special focus was placed on making the content clear enough for a professional audience, yet dynamic enough for digital channels. That is why we combined product storytelling, a realistic workshop ambiance, and formats adapted to different stages of the user journey, from product familiarization to understanding its practical benefits.
Result
Through production in Serbia, a complete digital package was created for the launch of the BAYBOX™ packaging in the EMEA market.
In addition to video materials, the client received a comprehensive content system that can support the campaign across multiple channels, formats, and languages.
The project outcome included:
- clear and professional presentation of the new BAYBOX™ packaging
- authentic visual content shot in a real-world environment
- photo and video toolkit for further localization and use
In this way, BAYBOX™ was presented through content that does not just talk about the product, but shows its role in the daily work of professionals.
The campaign connected production, copywriting, editing, and social media formats into one cohesive communication system, ready for launch and further use in the regional and EMEA markets.
You can view more details about the content production and creative solutions on our Behance profile, and if you would like to work with us on a campaign for your product or service, contact us!
