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Project

Google Ads Campaigns – The Path to Increased Sales

Client

TRI O

Brief

For some time now, we have been working with TRI O on their digital marketing campaigns, primarily through Meta Ads, where we continuously focus on increasing visibility and driving sales across their wide range of home products, household appliances, and hardware goods. To further improve performance and expand the brand’s presence on channels with strong purchase intent, the client approached us to launch and optimize Google Ads campaigns.

The objective was clear: to increase sales while maximizing the potential of Google Search and other advertising opportunities within the Google ecosystem, including YouTube, partner websites, and other placements. This was particularly important given TRI O’s extensive product portfolio and the fact that customers interact with the brand at different stages of the purchasing journey.

Solution

We developed a strategy that combined precise targeting with maximum coverage across the Google ecosystem.

We started with a detailed keyword analysis across key product categories, including household appliances, tools, gardening products, and home equipment. Based on these insights, we launched seasonally optimized Search campaigns designed to capture users with strong purchase intent at the exact moment they were actively searching for relevant products.

At the same time, we implemented Performance Max campaigns, enabling ads to appear across all Google channels, including Search, Display, YouTube, and Discover. This approach allowed us to reach users throughout the entire customer journey — from initial brand discovery to final conversion.

Result

By implementing a combined strategy of Search and Performance Max campaigns, along with properly configured conversion tracking, we were able to optimize campaign performance toward clearly defined and measurable business goals.

The results delivered significant improvements across key performance metrics:

  • More than 70% increase in conversions compared to the initial period
  • Over 80% growth in total conversion value
  • Continuous improvement in visibility, driven by increased impressions and reach
  • More efficient budget allocation, resulting in a significantly improved ROAS

With clearly defined objectives and reliable performance data, decision-making became firmly rooted in measurable results, while campaigns were continuously refined and optimized based on ongoing performance insights.

As a result, Google Ads was established as a scalable and reliable sales-driving channel, providing clear visibility into return on investment. With the Google campaigns, we have supported our client and opened another sales channel, in addition to the existing Meta ads campaigns that we successfully run for this client (with ROAS over 40).

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