Project
From unknown to sold-out product in less than a week
Client
Flexboard
Brief
Flexboard entered the Swiss market as an entirely new product with no existing brand awareness and no established category to lean on. The objective was to sell the first production batch as quickly as possible in order to validate the product idea and the client’s decision to launch a hardware-based solution in a market dominated by smartphones and tablets.
The challenge was intensified by two critical constraints: the product itself was not physically available during campaign preparation, and the concept of a wall-mounted digital device needed to feel relevant and desirable in a “pocket-screen” world. The task was not only to introduce a new brand, but to create immediate demand for a product people had never seen before.
Solution
Instead of positioning Flexboard as a technical device or a smart screen, we reframed it as a shared digital hub for everyday life – designed for busy individuals and modern families. The focus shifted away from hardware specifications and toward practical value, emotional relevance, and daily use.
We developed a clear go-to-market strategy that defined positioning, target audiences, and messaging from the outset, ensuring alignment across brand communication and performance marketing. With no physical product on set, we leveraged a combination of 3D visuals, AI-generated mockups, and limited number of client-provided materials to create realistic home scenarios that showcased how Flexboard fits naturally into daily routines. The content highlighted real-life use cases such as shared calendars, routines, music, and photo displays, making the product instantly understandable and relatable.
This content ecosystem was activated through both organic channels and paid campaigns, with awareness-driven storytelling on social media and conversion-focused execution across Meta and Google platforms. Every touchpoint was designed to move users from curiosity to purchase with clarity and confidence.
Result
Less than ten days after the sales campaign launched, Flexboard sold out its entire first batch!
Rather than allowing momentum to fade, we capitalized on the surge in demand by introducing a FOMO-driven waitlist campaign. By positioning Flexboard as officially sold out while inviting users to register for the next shipment, we maintained interest, reinforced perceived value, and secured demand ahead of production. The waitlist generated over 70 qualified leads within a few weeks, creating a strong pipeline for the next batch.
In a matter of days, Flexboard transitioned from an unknown brand to an in-demand product, with validated market fit and a solid foundation for scalable growth – proving that with the right strategy, even a new product category can be successfully launched under tight constraints.
Learn more about the project on our Behance account. If you also need similar professional support – contact us!
