Project

FROM LIMITED RESOURCES TO UNLIMITED IDEAS

Client

SIMPO AD VRANJE

Brief

Producing high-quality product photographs is a project that requires a lot of time, creativity, effort, and budget. When the product is furniture, this task becomes even more complex, especially when it comes to a leading company in the industry like Simpo.
Although the project resulted in excellent photographs, their number is not unlimited, so it is very important to make the most of them. In practice, leveraging the same photograph in multiple ways becomes essential while keeping the audience engaged and providing them with interesting and useful content.

Solution

They say creativity knows no bounds, and we say that a creative and experienced team knows how to work within boundaries just as well. Here’s the proof of that.
We used photos of one Simpo product as a starting point for developing multiple creative solutions. Although simple at first glance, these photographs allowed us to explore different angles, lighting effects, and compositions to create diverse visuals that would inspire the audience.

Through careful planning and creative experimentation, we managed to create various posts, paying attention to aesthetics and providing them with originality. Each post was carefully designed to highlight different furniture characteristics, giving the audience a comprehensive insight into the breadth and quality of Simpo products.
Additionally, our strategy was to adapt these visuals for distribution across different platforms, following the specificities and trends of each platform to maximize their potential for engaging the audience.

Result

A satisfied client, a satisfied audience, and a satisfied team are the maximum results for us. We have proved that through creative processes, despite limitations, we can achieve good results and create content that provides additional value to the audience through inspiration and useful information. The visuals we created enabled greater community activity that quickly recognized innovations and refreshments on platforms.
We’ve demonstrated that we understand the value of the high-quality photographs provided by the client and that we can get the most out of them, significantly increasing the cost-effectiveness of high-production photography.
If you also want to enhance your brand’s presence and convey your message through content, we invite you to contact us. Our team is ready to support you, within limits, just as well as without them.
To see how we maximized the potential of the received photographs in practice, click HERE.