Project

900% GROWTH OF THE COMMUNITY WITH TIKTOK ADVERTISING

Client

Valvoline

Brief

Valvoline, a brand known for producing motor oils, pays special attention to nurturing relations with mechanics throughout Europe, and our agency has been supporting that process for several years. The popularity of the TikTok platform and the increasing number of hours users spend on it were a clear signal that Valvoline, which has been building relationships with the community for over 150 years, should take advantage of the possibilities of this social network and further connect with the community. Can we reach mechanics across Europe with an account created in Serbia? It turns out that we can - with TikTok advertising.

Solution

TikTok advertising is still not enabled in Serbia, but this was not an obstacle for us. The Homepage agency has been around for over 12 years and has been building partnerships abroad. So, with the help of our associates, we familiarized ourselves with all the possibilities of promotion on the TikTok platform and launched a campaign.

Our media team did not hide their enthusiasm for the wide range of possibilities of TikTok advertising. Different goals can be chosen when setting up a TikTok ad: awareness, increase in website visits, increase in profile visits, and increase in profile community. The goals can also be to collect leads, track conversions, and increase video views. 

The goal of our campaign was to grow the community on the brand’s TikTok account and increase interaction through video views. Therefore, we carefully selected several video contents that achieved good results organically and combined them with suitable ad formats. 

We used all the tagging options that the TikTok platform provides—interests, geo-location, relevant hashtags… Thus, our campaign easily reached the client’s target audience in Poland, Spain, Turkey, Romania, Italy, France, Germany, and UK. 

We wanted to reach an audience that interacts with industry content creators and users who interact with videos and popular hashtags relevant to the automotive industry.

Result

During the 10-day campaign, the ads were viewed over 120,000 times, while the TikTok profile gained 4,300 new followers. Considering the initial number of followers, this is an increase of 900% for the campaign’s duration. 

When we talk about the demographic structure, with this campaign, we broke the prejudice that the platform is intended only for the younger population. More than half of the views achieved—62%—were achieved in the age group of 25 – 44 years. In second place is the 45+-year-old group, with 21% of ad views achieved, while the lowest number of views—17%—was achieved in the youngest group of 13-24 years old.

New followers arrived from all targeted markets, which is especially important considering the campaign’s main goal of connecting with the community from all over Europe.

If you also want your brand’s voice to be heard on TikTok and outside the borders of Serbia, contact us, and we will take care of everything else. 🙂