Project

HOW TO INCREASE PROFIT BY OPTIMIZING CAMPAIGNS ON THE META PLATFORM

Client

TRI O

Brief

Tri O is a company whose main activity is trade in hardware and white goods. It has been in business for more than 30 years, and has sales facilities in over 30 locations in Serbia, where it successfully markets its products. In addition to a large number of retail stores, Tri O successfully performs and occupies an important place in online commerce. Their offer includes over 25,000 consumer products, which are often necessary for every household. We were faced with a big challenge - to segment the target group and create an advertising strategy as well as an activity plan for their campaigns.

In addition to supporting online sales, our task was to try to promote physical stores and expand brand awareness through paid ads on the Meta platform.

Solution

Optimization of campaigns and change of display of products on sale. 

Steps we took: 

The first step involved a detailed understanding of our client’s target group through analyzing demographic data, user behavior from previous campaigns, analysis of the customer base, and verification of available audiences. This allowed us to define an exact profile of a potential customer or store visitor for each type of campaign. At this stage, we have also created an audience strategy that we will test and use in campaigns. 

The second step is creating more variations of ads, from visually appealing images to video content, through traditional carousel posts, in order to test which type of ad the audience responds to best. By setting up A/B tests, we came up with the kinds of posts that generated the most sales and put the most focus on them.  

The third step is defining the specific objectives of the campaign. We focused on increasing sales, engaging audiences, and building brand recognition. In this step, we already had predefined metrics that we were tracking, as well as set KPI metrics that we wanted to reach. This monitoring gave us the best insights in which direction it is necessary for our campaign to develop and in which way to make changes within them.

Result

The success of these campaigns is reflected in the metrics that increased by 50% in the periods when the campaigns were active: the number of visits to the site increased, 30% more sales were generated and, with all that, the number of users who visited stores increased.