Project

Coke Academy pitch video

Client

Coca-Cola Hellenic

Brief

Coke Academy is one of the internally selected ideas in front of Coca-Cola HBC Serbia for the global Coca-Cola competition called Innovation for Growth. The goal of the Coke Academy project is to introduce independent retail stores to the values ​​and way of doing business of the company in order to work together more efficiently because they form a large and important business segment.

Solution

Our task was to present why this idea is good for the whole business and how it can be applied to other levels of business – interestingly and originally and in video format. One of the challenges was to make a longer video, up to 60 seconds, but also a shorter version, up to 20 seconds – which would also clearly and consistently present this idea in the competition.

Result

We designed the video in an unusual comic book form, and the narrator was a Coke Academy hero who guided the viewers through the story and explained the whole idea. We have successfully presented the project through both versions – and you can see that by watching the video.