Project

B2B marketing strategy and brand refresh

Client

B2B marketing strategy and brand refresh

Brief

Asip Prevent is a company specializing in occupational health and safety, working exclusively with B2B clients. As they experienced rapid growth, expanded their operations, and embarked on a path of digital transformation, it became essential to align these changes with marketing efforts. Simultaneously, there was a need to update and expand the existing brand guidelines to ensure the brand appeared more modern and aligned with their new direction.

Solution

Given that Asip Prevent collaborates with diverse target groups and industries, the solution was to first develop a communication strategy aligned with the company’s plans and designed to support its sales goals.

Following market research, the initial step was audience segmentation to identify decision-makers and establish the most effective ways to reach them based on their buyer personas.

Next, we defined communication channels, tone of voice, art direction, and content inspired by the refreshed branding.

Upon completing the strategy, we launched communication efforts across social media platforms—LinkedIn, Facebook, Instagram—as well as email marketing campaigns.With its fresh new look, Asip Prevent updated the look of its business units, employees, and marketing materials, creating new flyers, roll-up banners, and more. You can see how it all came together HERE

Result

The refreshed branding and implemented communication strategy significantly contributed to increased recognition and popularity among the target audience. However, we would highlight more concrete results—within just six months of implementing the strategy and branding, there was a noticeable rise in the number of inquiries and business expansion.