We are always happy to seize the opportunity to inspire young people and share our knowledge. This time, together with our long-time client Coca-Cola HBC, we participated in the New Leaders Conference in Novi Sad.

A large number of young people had the chance to learn, through a practical example, how to set up a digital campaign from scratch to achieving results—results that exceeded all expectations!

From defining the target audience, choosing communication channels, types of content, formats, tone of communication, and storytelling, to collaborating with influencers and all the key elements that must be considered… we showed young people how to manage this process, step by step, using the example of a highly successful recruitment campaign we worked on with Coca-Cola HBC Serbia.