In the world of (digital) marketing, where new features, tools, and instant solutions appear almost daily, the number of agencies, experts, and various gurus naturally grows as well. It’s often very difficult to distinguish between those who deliver long-term results and those who rely on short-term trends, or simply those who align with the client’s values and goals. However, Homepage Creative Digital is proof that when dedication, expertise, and a strategic approach come together, success follows! (Not that we’re bragging, but we’re kind of bragging too 😀)

Although we, as a team, are often very self-critical, we have many reasons to be proud. Among other things, lately our conversion rate has been 100% – and we really mean it. We decided to participate in four pitches to build momentum for the 2025 business year, and we won them all.

It’s well known that you learn from failure, but we decided to also look back at our successes and analyze what has brought us to where we are.

What is our USP?

In short – it’s the principles we work by. Everything that “comes out” of our agency is strategically grounded and serves the established goals: Creative. Meaningful. Dedicated. With an indispensable and strong dose of business empathy, which we as a team continuously work on.

This is the key reason for the contracts we’ve won. We don’t play the creativity-for-creativity’s-sake card. Nor is our goal just the wow effect, especially not a one-hit-wonder… The approach we follow is that the activities and tactics we propose have a strategic foundation and clearly serve the achievement of goals, are meaningful, yet creative and in tune with trends. It’s not easy at all, and despite our expertise, it requires great dedication from the team.

Why are we the clients’ choice?

To start with – we are a good team 🙂 We really are, and that’s noticeable from the first contact with us. We’re natural, relaxed, but professional and experienced, with a lot of expertise in working with different industries and large and medium clients.

We approach sales in a way that sometimes we won’t sell you a service, or we might even refuse an invitation to pitch or collaborate. Sounds strange, but we believe in fair and honest, partner relationships, so our approach is consultative. If we assess that a service won’t bring you results or that a collaboration won’t be mutually beneficial, we’ll tell you that as good consultants.

At the same time, we will justify and explain all the activities we propose and believe are good and suitable for the client. In short – we’re often the ones who save clients’ budgets and redirect them to channels and activities that will bring results.

We believe in building long-term relationships, and we don’t work just FOR the client; we work together, as a team. Trust is extremely important to us. We are dedicated to every project as if it were our own and always strive to make our work of the highest quality and thoughtful.

Whether it’s medium-sized businesses or large companies, we are big enough and skilled enough to deliver results, yet small enough to dedicate ourselves in the right way and provide clients with proper support.

Why is (business) empathy key?

For our continuous work on business empathy as a theme of education, team and individual goals, and everyday work, we can only say that it’s a common-sense decision. The most common cause of dissatisfaction and unmet marketing goals is a misunderstanding of the role of marketing in the client’s business.

That’s why we insist on developing the ability to put ourselves in our clients’ shoes. To understand the challenges they face, always keeping the broader context, needs, and goals in mind. This allows us to create campaigns that are not only creative but also winning, with positive long-term impacts.

Also, for us, B2B is actually H2H (human to human). We are people working with people, and we approach cooperation in that way. In that sense, both in internal and external relationships, we emphasize empathy and understanding clients as individuals – as people who, just like us, sometimes have tough days at work and who, just like us, rejoice in every success. That’s why we are a strong support to each other, and you can truly rely on us.

A second home for our clients

Long-term cooperation with clients is the best indicator of our effort and way of working. And we have plenty of such collaborations. Clients say – good things don’t need to be changed. We respond to such trust with – they don’t need to be changed, but they need to be improved. The cooperation is constantly refreshed, and we proactively and innovatively approach our work, so we succeed in being reliably good and trustworthy while staying up to date with trends and current affairs.

Of course, there are clients with whom everything goes like a summer adventure, although this is rare, because as we mentioned at the beginning, we ask a lot of questions, analyze, and listen carefully to assess whether we’re a “match” and avoid broken hearts (read: wasted resources).

When did we first realize that we’re a second home for our clients? When clients started coming to meetings and staying to work with us, having lunch with us, socializing in the yard… While we’ve received many compliments on our work and team, this is probably the best feedback on our cooperation.

If you are also looking for an agency that is not just a service provider, but a true partner who will understand your goals and have the expertise to fulfill them, we invite you to contact us. We’re here to listen to you, identify your problem, find a solution, and show you why Homepage is a second home for our clients.