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Trifecta of Digital Marketing: Owned, Earned, and Paid Media

Let’s imagine the internet as a large pool of created and shared content originating from all sorts of different sources. This content body is segmented according to various criteria, which is sometimes done successfully and at other times, not so much.  The key questions that arise are as follows. What is truly ours here? What did we earn with a…

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Social Networks in the times of crisis: Where are we now and where we’re headed?

Social networks are online platforms that connect people and enable them to create and exchange content in real-time. They are favourite destinations that users frequent in order to get in touch with people of similar interests, explore a bit, and learn something, as well as to get entertained, informed, and inspired. These activities form the core of the social networks’…

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