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Trifecta of Digital Marketing: Owned, Earned, and Paid Media

Let’s imagine the internet as a large pool of created and shared content originating from all sorts of different sources. This content body is segmented according to various criteria, which is sometimes done successfully and at other times, not so much.  The key questions that arise are as follows. What is truly ours here? What did we earn with a…

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Social Networks in the times of crisis: Where are we now and where we’re headed?

Social networks are online platforms that connect people and enable them to create and exchange content in real-time. They are favourite destinations that users frequent in order to get in touch with people of similar interests, explore a bit, and learn something, as well as to get entertained, informed, and inspired. These activities form the core of the social networks’…

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How can a Website help you overcome the Crisis?

The crisis has struck us, and it’s still underway. We don’t know when it will be over, and it brought forward many things we weren’t prepared for. Nobody could predict this kind of scenario. Effects range from loss of human life, movement restrictions, production decline, and uncertainty, to guessing what awaits us in the aftermath of the crisis. Apart from…

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Is COVID-19 Pandemic reason for cutting marketing budgets?

In a period of crisis, the first and quite prudent move of management is to enforce tighter control and cost trimming. Decreasing or stopping marketing investment looks like a good idea in a period of crisis. This move can seem like a no-brainer, but we should recall the sentence: “Reducing marketing spending will, in most cases, only make a bad…

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Should We Decrease Marketing Activities in Times of Crisis?

A giant airliner, the biggest in its class, calmly glided at the highest possible altitude in the sky, far above any competition. The pilot observed the control board, which displayed optimal performance across the board. They were venturing beyond the clouds, all alone in a place they ascended to thanks to their competence and skills, as well as prolonged labor…

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What is content and why it matters so much for your brand?

We are sure that you already heard a bunch of times how content is the king and how you should focus your online marketing on content. It is obviously not a new idea in the marketing world, and its importance is something people are aware of. In the past few years, it’s becoming more important than ever because it is the…

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What’s the Future of Social Shopping and Social Commerce?

As we already talked about it – social commerce is entering the space of social media big time. The winning combination of social media and shopping is becoming more important for brands and retailers in e-commerce. We said it, but it’s nice to confirm it once again – social shopping combines the best from social media – its niche product sharing…

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Employer Branding— A Matter of Trend or Business Support?

The article was originally published in the December edition of BizLife and on BizLife Portal. In the past few months, employer branding has become quite a hot topic, not just in the HR community, but also in marketing circles. Is this another trend or the final stage of awareness in terms of employer branding’s importance? All things considered, there are…

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