{"id":9584,"date":"2025-09-23T14:59:27","date_gmt":"2025-09-23T12:59:27","guid":{"rendered":"https:\/\/homepage.rs\/uncategorized\/digitalni-larpurlartizam-kada-sadrzaj-postane-sam-sebi-svrha\/"},"modified":"2025-09-23T15:03:33","modified_gmt":"2025-09-23T13:03:33","slug":"digital-lart-pour-lartism-when-content-exists-for-the-sake-of-existing","status":"publish","type":"post","link":"https:\/\/homepage.rs\/en\/blog-en\/digital-lart-pour-lartism-when-content-exists-for-the-sake-of-existing\/","title":{"rendered":"Digital L\u2019art pour l\u2019artism &#8211; when content exists for the sake of existing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Do you also get the impression that, while scrolling through an endless news feed, you are more and more often overwhelmed by a sea of content that exists just for the sake of existing? Just to be published. Someone created it to please the algorithm, posting \u201csomething\u201d just to keep accounts active &#8211; without a plan, a goal, or even an idea of its<\/span><b> purpose<\/b><span style=\"font-weight: 400;\">. What <\/span><b>message<\/b><span style=\"font-weight: 400;\"> does it convey? What <\/span><b>value<\/b><span style=\"font-weight: 400;\"> does it bring? We believe this phenomenon can be called &#8211; <\/span><b>digital l\u2019art pour l\u2019artism.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">And while l\u2019art pour l\u2019art as an artistic movement gave us names such as Gustave Flaubert, Charles Baudelaire and Oscar Wilde, whose <\/span><b>contributions and purpose<\/b><span style=\"font-weight: 400;\"> in literature are undisputed, the question arises: Is it acceptable to create content for the sake of existing?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The answer is &#8211; it depends on who creates it, in whose name, and with what goal. If the content is part of marketing activities, it must <\/span><b>contribute to achieving <\/b><a href=\"https:\/\/homepage.rs\/en\/blog-en\/mid-year-digital-marketing-performance-review\/\"><b>business objectives.<\/b><\/a><span style=\"font-weight: 400;\"> And here we do not mean only direct sales. Business objectives are also supported by brand recognition, building community relations, strengthening brand image&#8230;<\/span><\/p>\n<h2><b>How do you know you\u2019re already practicing digital l\u2019art pour l\u2019artism?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you create and publish content because:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Everyone else does it<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You need to fill the account with something<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It looks nice on the feed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s a trend, and similar reasons.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u2026 There\u2019s a big chance you\u2019re already practicing it.<\/span><\/p>\n<h3><b>But why do we create content without purpose?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There are two dominant reasons why brands and businesses fall into the trap of creating content that is an end in itself:<\/span><\/p>\n<h4><b>Quantity vs quality \/ Fear of \u201csilence\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">You can\u2019t shake off the feeling that \u201c<\/span><b>something<\/b><span style=\"font-weight: 400;\"> always has to go out\u201d. Instead of strategically thought-out posts with a clear goal, you produce a stream of posts that look alike, all following the same template, and in the sea of similar content online, they leave no trace. This principle often leads to diluted focus, missing the target audience, and, in the long run, damaging brand perception.<\/span><\/p>\n<h4><b>FOMO effect of trends<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The fear of missing out on TikTok challenges or the latest Instagram reels effects creates pressure to follow and try everything that\u2019s \u201ctrending\u201d. The problem arises when the trend has absolutely no connection to brand values (which is usually the case) and can often harm it.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">We all remember the case of a certain brand that published a video where several employees danced (provocatively) while their supervisor watched \u201cfrom the corner of his eye\u201d with pleasure &#8211; accompanied by a caption about asking for a raise. The video drew huge attention from the community and was soon deleted, but the damage was already done.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">There are countless such examples. An endless stream of funny videos that may bring out a smile but don\u2019t deliver a message or provide value to followers. Even if you feel you\u2019re on the right track because you have short-term engagement, such posts can be disastrous in the long run for brand perception, credibility, or can steer the narrative far from what really matters.<\/span><\/p>\n<h2><b>Why say NO to digital l\u2019art pour l\u2019artism?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">On the one hand, by creating content that is an end in itself, you\u2019re well on your way to delivering less and less value to your target audience, slowly but surely losing their trust and becoming less relevant.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">At the same time, if we all create content by the same template, we lose authenticity and struggle to stand out from the competition, let alone be unique. And through the lens of budgets and costs, you\u2019ve wasted resources investing time and money into something that doesn\u2019t support your business, and often even harms it.<\/span><\/p>\n<h2><b>How to avoid it?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To help you ensure that you\u2019re not creating content without value or purpose, we\u2019ve prepared a short checklist of steps and questions to ask before creating and publishing posts:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ask \u201cWhy?\u201d before each post:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Start with what you want to achieve \u2013 raising awareness of your brand\/product\/service, informing your audience, educating, nurturing community relations, establishing collaboration\/sales?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Define the value for the audience<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Every post must provide some <\/span><a href=\"https:\/\/homepage.rs\/en\/blog-en\/evergreen-content-time-resistant-content\/\"><span style=\"font-weight: 400;\">value<\/span><\/a><span style=\"font-weight: 400;\">: to educate, inspire, inform, or <\/span><a href=\"https:\/\/homepage.rs\/en\/blog-en\/what-is-edutainment-and-why-is-it-popular\/\"><span style=\"font-weight: 400;\">entertain<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; but always in line with your brand and business or communication goals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Choose trends carefully and wisely<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">A trend is good only if it \u201cworks for you\u201d, and the first condition is that you can naturally and authentically connect it with your brand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Think about long-term goals, not likes<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">It\u2019s better to have a few strategically placed posts in a month than 15 generic or purely aesthetic posts that only serve to collect likes.<\/span><\/li>\n<\/ol>\n<h2><b>To sum up<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Digital is not here to \u201cfill up the feed\u201d. Content is a tool for communication, relationship building, and brand positioning. And it largely shapes how others will perceive you &#8211; whether you think about it or not. The audience doesn\u2019t reward quantity; it rewards relevance, meaningfulness, and authenticity. And algorithms, no matter how demanding they seem, always end up favoring content that genuinely delivers value to people. That\u2019s why, before you post something next time, pause and ask yourself &#8211; what value does this bring to your target audience, and what value does it bring to your brand? If you don\u2019t have a clear answer to both questions, maybe it\u2019s better not to post anything at that moment, rather than fall into the trap of digital l\u2019art pour l\u2019artism.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you also get the impression that, while scrolling through an endless news feed, you are more and more often overwhelmed by a sea of content that exists just for the sake of existing? Just to be published. Someone created it to please the algorithm, posting \u201csomething\u201d just to keep accounts active &#8211; without a [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9590,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-9584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital L\u2019art pour l\u2019artism - when content exists for the sake of existing - Homepage<\/title>\n<meta name=\"description\" content=\"Why can purposeless content harm your brand? 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