{"id":9299,"date":"2022-04-07T09:13:41","date_gmt":"2022-04-07T07:13:41","guid":{"rendered":"https:\/\/homepage.rs\/uncategorized\/dimenzije-vizuala-za-drustvene-mreze-pripremili-smo-puskice\/"},"modified":"2026-04-07T15:26:23","modified_gmt":"2026-04-07T13:26:23","slug":"social-media-visual-dimensions-all-in-one-place","status":"publish","type":"post","link":"https:\/\/homepage.rs\/en\/blog-en\/social-media-visual-dimensions-all-in-one-place\/","title":{"rendered":"Social media visual dimensions all in one place!"},"content":{"rendered":"

A complete specification of the most common visuals for Facebook, Instagram, TikTok, LinkedIn, and YouTube.<\/b><\/h3>\n

The text was updated in March 2026.<\/span><\/p>\n

Looking back, it seems like social media visual dimensions are constantly changing. One moment, your brand\u2019s profile page looks perfectly polished, and the next, it’s completely altered and pixelated. To be fair, it doesn\u2019t help that (especially at first) it\u2019s hard to find accurate information on official visual sizes. That\u2019s exactly why this visual specification guide for digital is here, inspired by Hootsuite.<\/span><\/p>\n

The following sections list the dimensions of the most common visuals for the year 2026.<\/span><\/p>\n

Quick Size Chart<\/strong><\/p>\n

We\u2019ll dive into each social media platform in detail, but this table will give you quick answers to the most common questions:<\/span><\/p>\n

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Instagram<\/strong><\/h3>\n

Instagram allows posting both horizontal and vertical visuals, although it still supports the classic square format (the well-known 1080x1080px) that made the platform recognizable when it first launched.<\/p>\n

The fact is, this flexibility gives your brand more creative options, but it also opens the door to potential pitfalls when designing visuals. That\u2019s why we recommend following these guidelines to ensure your presence on the platform looks as polished and professional as possible.<\/p>\n

Instagram Profile Picture: 1080 x 1080 px
\nProfile pictures on Instagram are displayed at a resolution of 110 x 100 pixels but are stored at 320 x 320 px. Therefore, it\u2019s best not to upload an image smaller than the recommended size.<\/p>\n

Although the profile picture uses the \u201csquare\u201d dimensions mentioned, it is displayed as a circle, so it\u2019s best to position all important elements in the center of the image to avoid any parts being cut off or hidden.<\/p>\n

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\u00a0<\/strong><\/p>\n

Instagram Feed Post Visual Dimensions:\u00a0<\/b><\/h3>\n

Portrait: 1080 x 1350 px<\/span>
\n<\/span>Horizontal: 1080 x 566 px<\/span>
\n<\/span>Square: 1080 x 1080 px<\/span><\/p>\n

Essentially, the supported aspect ratio ranges from 1.91:1 to 3:4, with the recommendation that visuals have a width of 1080 pixels and a height between 566 and 1440 pixels. It\u2019s worth noting that 1080 x 1440 pixels is now the recommended size due to a recent update, but Instagram still supports the traditional sizes for square (1080 x 1080) and horizontal (1080 x 566) visuals, <\/span>as well as the 1080 x 1350 px resolution, which was the standard size before the update. One thing to keep in mind is that the home feed thumbnail will always be in a 3:4 aspect ratio, compared to the recommended 1080 x 1440 px dimension.<\/span><\/p>\n

Tips:<\/span><\/p>\n

    \n
  1. \n
      \n
    1. If you want your photos on Instagram to look their best, try to upload them with a width of 1080 pixels.<\/span><\/li>\n
    2. Keep in mind that when you share a photo larger than 1080 pixels in width, Instagram will resize it down to 1080 px.<\/span><\/li>\n
    3. If you upload a photo with a resolution smaller than 320 pixels, Instagram will stretch it to that minimum of 320 px.<\/span><\/li>\n
    4. For photos with a width between 320 and 1080 pixels, Instagram will keep the original size as long as the aspect ratio stays within the allowed range of 1.91:1 to 3:4\u201d (height between 566 and 1350 pixels, width of 1080 px).<\/span><\/li>\n
    5. If you upload a photo with a different resolution, Instagram will automatically adjust it to the predefined sizes.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

      Size of the so-called Instagram thumbnail photos<\/b><\/p>\n

      Depending on the post\u2019s dimensions, the visible area in the thumbnail is the central 3:4 portion. For the new recommended base size of 1080 x 1350 (portrait), the visible area in the thumbnail is 1015 x 1350 px.<\/span><\/p>\n

      Tips<\/strong>:<\/span><\/em><\/p>\n

      Instagram limits post dimensions to a maximum width of 1080 pixels and a maximum height of 1350 pixels.\u00a0<\/span><\/p>\n

      To avoid display issues, it\u2019s recommended to use a 4:5 aspect ratio for posts, as uploading images in a 3:4 format directly is not supported.<\/span><\/p>\n

      Instagram Story Visual Dimensions (1080 x 1920 px)<\/b><\/p>\n

      Tips<\/p>\n

        \n
      1. The aspect ratio for Instagram Story visuals is 9:16.<\/span><\/li>\n
      2. Posting visuals with fewer pixels (but the same width-to-height ratio) means your Instagram Story will load faster.<\/span><\/li>\n
      3. If you don\u2019t follow this resolution, your Story may appear oddly cropped, zoomed, or have blank areas on the screen where no visual content exists.<\/span><\/li>\n
      4. To stay within the safe zone, keep your content away from the top and bottom 250 px of the screen so it doesn’t get obscured by UI elements.<\/span><\/li>\n<\/ol>\n

         <\/p>\n

        Instagram Carousel Visual Sizes<\/b>
        \n<\/span><\/p>\n

        \u00a0Vertical: 1080 x 1440 px<\/span>
        \n<\/span> Square: 1080 x 1080 px<\/span>
        \n<\/span> Aspect Ratios: Square (1:1), Vertical (3:4)<\/span>
        \n<\/span> Recommended photo width: 1080 pixels<\/span><\/p>\n

        Tips:<\/span><\/p>\n

          \n
        1. Carousel posts are a great way to tell a story or showcase steps in a process.<\/span><\/li>\n
        2. They don\u2019t have to include only images, you can also enrich them with video content. Just keep in mind that videos can be up to 60 seconds long.\u00a0<\/span><\/li>\n
        3. A carousel post can contain up to 20 images or videos.<\/span><\/li>\n<\/ol>\n

          Instagram Reels Visual Dimensions (1080 x 1920 px)<\/b><\/p>\n

          Aspect Ratio: 9:16<\/span><\/p>\n

          Format: 1080 x 1920 pixels<\/span><\/p>\n

          Keep in mind that Instagram Reels perform best in a 9:16 aspect ratio, with an optimal resolution of 1080 x 1920 px. While Reels can be uploaded in ratios ranging from 1.91:1 to 9:16, the cover photo requires a bit more strategy. Although Instagram suggests a 420 x 654 px size (1:1.55 ratio), it\u2019s common practice to use the full 1080 x 1920 px dimensions. Just ensure your key content stays within the central 1080 x 1440 px safe zone, which is how it will appear as a thumbnail on your feed. This way, the full dimension is preserved when shared, without any awkward cropping.<\/span><\/p>\n

          Instagram Ad Visual Sizes<\/b><\/p>\n

          Horizontal: 1200 x 628 px<\/span>
          \n<\/span>Boosted Posts (standard feed posts):<\/span><\/p>\n