{"id":4468,"date":"2020-09-18T08:51:06","date_gmt":"2020-09-18T06:51:06","guid":{"rendered":"https:\/\/homepage.rs\/?p=4468"},"modified":"2024-02-26T14:12:06","modified_gmt":"2024-02-26T12:12:06","slug":"get-to-know-google-analytics-for-e-commerce","status":"publish","type":"post","link":"https:\/\/homepage.rs\/en\/blog-en\/get-to-know-google-analytics-for-e-commerce\/","title":{"rendered":"Get to know Google Analytics for E-commerce"},"content":{"rendered":"

In this article, we will talk about a useful tool that helps us better understand the people visiting our website, identify their needs, preferences, and intentions, and take further action based on this information. In case you don’t know what tool we are talking about \u2013 it’s Google Analytics.\u00a0<\/span><\/p>\n

Apart from the basic functionalities of Google Analytics, there is a whole new world dedicated to e-commerce. It is a separate section in Google Analytics that is called E-commerce Tracking, and if you have an e-commerce site this should be an indispensable part of your marketing strategy. <\/span><\/p>\n

Why do you need to track your on-site e-commerce data? Because data is the key to your success. With the information that you collect and track you can optimize and improve your engagement, CTR, and eventually \u2013 your business profit. Are you wondering where and how to start? Read through and you will find out all you need.\u00a0<\/span><\/p>\n

\u00a0<\/span>If you need support for setting up and tracking your on-site e-commerce data, contact us!<\/b><\/a><\/span><\/h1>\n

What is E-commerce Tracking in Google Analytics and why do you need it?<\/b><\/h2>\n

To get you warmed up on the topic of e-commerce we want to share with you how important e-commerce has become in our lives <\/span>since the past six months<\/span><\/a>. It’s a fact that consumers <\/span>shopped online in record numbers<\/span><\/a> so far this year, boosting website traffic for many online sellers. So, if you<\/span> still consider whether you should have an e-commerce or not \u2013 make sure you know the numbers.\u00a0<\/span><\/p>\n

Since the coronavirus pandemic,<\/span> things have drastically changed<\/span><\/a>, and the habits of consumers are shifting towards e-commerce. <\/span>According to Adobe Analytics data<\/span><\/a>, in the first six months of this year, consumers spent $347.26 billion online (in the US), which is a 30.1% increase considering the same period in 2019.\u00a0<\/span><\/p>\n

\u00a0<\/span>The big brands are also following the trends \u2013 <\/span>H&M is planning to close 170 retail stores<\/span><\/a> because of the coronavirus – the company has experienced a 50% drop in sales during the company’s first quarter. But while the sales have decreased at physical locations, there has been an increase in online sales by 36%, and H&M has said that will be a shift to put more focus on e-commerce effort. If they are shifting their focus, so should you!<\/span><\/p>\n

And if you already have an e-commerce \u2013 congrats, you are on the right way to success! But to get the most out of your e-commerce, you need to get acquainted with Google Analytics.<\/span><\/p>\n

Since it emerged, <\/span>Google Analytics<\/span><\/a> has been a helpful data reporting tool for websites in all industries. But when it comes to e-commerce stores, Google Analytics is not a choice; it’s an obligation. Why? In order to successfully run your online store, you need accurate data that can help your online business. With it, you can analyze the success or pain points of your e-commerce store and develop new strategies to enhance your site and drive more revenue.\u00a0<\/span><\/p>\n

And how to check the data you need for your online business? Well, Google Analytics in self is a session-based tool that reports on what pages people have viewed on your website and many other useful data. By using it, you can track all <\/span>important metrics<\/span><\/a> such as how your customers are behaving on your websites, what pages are visited the most, how much time they spend on those pages, their location, conversion rates, and many other rates and data.\u00a0\u00a0<\/span><\/p>\n

That understanding allows you to stay in touch with the latest trends and to make sure you know what your customers are searching for on your website. <\/span>But if you have an online store and you want to know what is happening on your website entirely, you need <\/span>Google Analytics E-commerce tracking<\/span><\/a>. Google Analytics E-commerce Tracking <\/span>allows you to track all the metrics<\/span><\/a> that are valuable for your online shop.<\/span><\/p>\n

Just Google Analytics reports are sufficient for a basic overview of your website, but for deeper analysis of your online store and to figure out your buyers a bit better you should consider turning to your E-commerce Tracking in the Google Analytics account.\u00a0<\/span><\/p>\n

However, you should know that there is a slight plot twist – there are two kinds of E-commerce tracking:<\/span><\/p>\n