{"id":4009,"date":"2020-06-09T10:56:52","date_gmt":"2020-06-09T08:56:52","guid":{"rendered":"https:\/\/homepage.rs\/?p=4009"},"modified":"2024-02-26T14:12:05","modified_gmt":"2024-02-26T12:12:05","slug":"a-guide-to-digital-video-marketing","status":"publish","type":"post","link":"https:\/\/homepage.rs\/en\/blog-en\/a-guide-to-digital-video-marketing\/","title":{"rendered":"A Guide to digital video marketing"},"content":{"rendered":"

The Pandemic has affected all facets of life and work, changing the situation in various industry sectors and reshaping the habits of consumers. For now, everything revolves around <\/span>predictions<\/span><\/a> and forecasts, but what is for sure is that the priorities of doing business and marketing should be centered on adjusting to the changes in the behavior of target groups. We also have to look back and analyze what has been done during the period of crisis. In case you have a <\/span>website<\/span><\/a> or online shop, you probably noticed a spike in traffic and possibly sales, didn\u2019t you?<\/span><\/p>\n

Over the course of the Pandemic, most of us were at home, and it\u2019s certain we directed our attention to content more than ever before. Video has replaced the everyday reality, helping us figure out a simple and tasty <\/span>lunch<\/span><\/a> using ingredients we already have, <\/span>learn<\/span><\/a> something new, dedicate our time to a hobby, do a <\/span>training<\/span><\/a>, listen to a live <\/span>concert<\/span><\/a>, or watch <\/span>a play<\/span><\/a>. Maybe even go to <\/span>a concert while we play a game<\/span><\/a>? In March, <\/span>Dalgona<\/span><\/a> coffee was in the spotlight. Due to its sweetness, I wouldn\u2019t recommend it, at least not if you like a bit stronger coffee like me. That didn\u2019t prevent me from getting and trying it out though, because why not? We witnessed the whole <\/span>TikTok trend boom<\/span><\/a>\u2014 even if you aren\u2019t a content creator, you\u2019ve probably seen at least one entertaining video shared across this network. During isolation, a growing number of users posted videos, including <\/span>celebrities<\/span><\/a> and brands.\u00a0<\/span><\/p>\n

In any case, video added value to the world shook by isolation and supported us in aspirations we were interested in.\u00a0<\/span><\/p>\n

Why video for digital marketing?<\/b><\/h2>\n

According to <\/span>data<\/span><\/a>, 85% of businesses use video as a marketing tool, and more than 70% of consumers watch video content online, seeking to find more about a product and service. Moreover, 6 in 10 people prefer watching an online video to watching television. Video is an increasingly dominant form of content, and <\/span>Cisco<\/span><\/a> argues that 80% of all traffic will include some sort of video by 2021.\u00a0<\/span>If you still wonder \u201cwhy video\u201d, let\u2019s just say a target group that is ready to watch it will retain 95% of the information, which is more than those who read something. Not only that, but 90% of consumers stated that video affects their purchase decisions. Precisely because of this video rules social media and Google adores and catalogs it as a content of high quality.\u00a0<\/span><\/p>\n

The video should undoubtedly be an integral part of your <\/span>strategy<\/span><\/a> of digital marketing. If you lack ideas, results or prior experience, check out some basic tips for getting started in this article <\/span>or contact us<\/span><\/a>\u2014 we can find the optimal solutions for you.\u00a0<\/span><\/p>\n

You can get in touch with us regarding anything ranging from conceptualizing ideas for video content integrated with your product\/service to its realization. Create a powerful message that will arouse emotions.<\/span><\/b><\/a>\u00a0<\/span><\/h1>\n

Which video format and channels should you choose?<\/b><\/h2>\n

Video is currently the most prominent form of content used for promotional purposes, and video tools have never been more accessible. To reach a target audience, brand publishers have always thought about video content primarily in the context of TV. Today, their audience has moved to mobile devices, internet, and social media. This is to say we live in the age of multi-screens. It\u2019s more difficult and expensive to reach audiences in old ways. More and more users are subscribed to <\/span>streaming services<\/span><\/a>, so TV essentially serves only for watching videos online.\u00a0<\/span><\/p>\n

Video marketing is a process of creating, distributing, editing, publishing, and promoting video in order to publicize a brand, campaign, or product. If you\u2019re considering video creation, it\u2019s necessary to define your goals first. Next off, determine the type of video you want to craft, how to promote that material, where to post it, who your video is for, and what metrics to use to track video after launching campaigns.\u00a0<\/span><\/p>\n

Video marketing has taken the internet and social media by the storm. Video formats and functionalities, as well as the process of publishing it via platforms, have changed and adapted. You can take advantage of these developments for your own strategy. The two most used channels are YouTube and Facebook. LinkedIn is becoming more prevalent as an effective platform for delivering video content. TikTok has a huge potential, but it\u2019s still not utilized enough in the context of our region and business\/brand applications.\u00a0<\/span><\/p>\n

Video marketing funnel<\/b><\/h2>\n

Building trust with your digital community, clients, or <\/span>potential employees<\/span><\/a> should be one of the goals integral to your strategy. When it comes to the video marketing funnel, the very top needs to be occupied by videos that represent your company and its services or products, explaining how they may aid people in solving their challenges. We\u2019re talking about video content that needs to spark the attention of the target group. Notice videos that lead to conversions and sales have to be at the bottom of the funnel. Ponder which section of the funnel can be of most assistance to your audience and customers. Designate the type of the video campaign you\u2019ll initiate based on this.<\/span><\/p>\n

\"video<\/p>\n

Image 1: Overview of the Video Marketing Funnel<\/span><\/i><\/p>\n

Types of video content<\/b><\/h2>\n

There are various types of video content:<\/span><\/p>\n

    \n
  • Corporate videos<\/span><\/li>\n
  • Product videos\u00a0<\/span><\/li>\n
  • Interviews and testimonials<\/span><\/li>\n
  • How-to, explainer videos<\/span><\/li>\n
  • Animated video<\/span><\/li>\n
  • Vertical video<\/span><\/li>\n
  • Live video<\/span><\/li>\n
  • 360-video<\/span><\/li>\n<\/ul>\n

    A great example of a video that responds to the situation well is the content prepared ahead of the reopening of the Ada Mall. Through easy-to-digest and attractive format, it addressed the frequently asked questions of the audience.\u00a0\u00a0<\/span><\/p>\n