{"id":3070,"date":"2019-11-22T11:17:07","date_gmt":"2019-11-22T09:17:07","guid":{"rendered":"https:\/\/homepage.rs\/?p=3070"},"modified":"2024-02-26T13:59:26","modified_gmt":"2024-02-26T11:59:26","slug":"five-examples-of-using-ar-and-vr-technologies-to-benefit-our-clients","status":"publish","type":"post","link":"https:\/\/homepage.rs\/en\/blog-en\/five-examples-of-using-ar-and-vr-technologies-to-benefit-our-clients\/","title":{"rendered":"Five Examples of using AR and VR Technologies to benefit our Clients"},"content":{"rendered":"

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In one of the<\/span> previous articles<\/span><\/a>, <\/span>I portrayed the communication opportunities that the development of augmented (AR) and virtual reality (VR) brings. The conclusion I drew was: \u201cNew technologies bear huge marketing potential. In the age of information overload and ever-shorter attention spans, a chance to tell a captivating story and tap into the collective mind of the audience is utterly precious. Namely, innovative technology aligned with other aspects of the digital marketing strategy can be a powerful weapon in the hands of those who know how to utilize it.\u201d\u00a0<\/span><\/p>\n

Considering I am a big fan of the proverb \u201c<\/span>walk what you talk<\/span><\/a>\u201d, I am going to present you with a few examples of these technologies, which our clients can benefit from.\u00a0 Here is a story about how we took advantage of opportunities out there and displayed tech mastery while at it.<\/span><\/p>\n

\u201cJust Out Festival\u201d\u2014 AR App for a Historical Object\u00a0<\/span><\/h2>\n

Festival of lost values \u201cJust Out\u201d is an annual international event with a unique concept.\u00a0<\/span><\/p>\n

Since 2015, it has been held in the magnificent monastery \u201cManasija\u201d every November. Its purpose is to honor the erection of one of the most beautiful medieval compounds in the region. Despot Stefan Lazarevi\u0107 was the one who did it almost 600 years ago.\u00a0\u00a0<\/span><\/p>\n

This is a big cultural and historical manifestation that aims to represent Serbia, as well as its history and culture, in earnest and positive light. It reminds us of the important strategic position our country held in medieval times and the role it played in the European community of nations.\u00a0<\/span>The fact that more than 200 warriors in full knight gear come to take part in the competitions speaks volumes about the magnitude of the event. Thanks to the sponsorship of the #Huawei, Homepage agency devised and developed an Augmented Reality app for this occasion.\u00a0<\/span><\/p>\n

AR or augmented reality is a technology that enables rendering of information from the real world and blends it with computer-generated images and content. The combined interface is then displayed on a desktop, laptop, or mobile device. As a result, user experience is broadened and enriched with additional information.\u00a0<\/span><\/p>\n

As for \u201cManasija\u201d monastery and the event itself, they were presented in a completely new way. All of this was made possible thanks to our tech expertise. Those who were interested could download the app via Google Play Store and Apple Store.<\/span><\/p>\n