{"id":2913,"date":"2019-09-19T14:21:50","date_gmt":"2019-09-19T12:21:50","guid":{"rendered":"https:\/\/homepage.rs\/?p=2913"},"modified":"2024-02-26T13:57:16","modified_gmt":"2024-02-26T11:57:16","slug":"7-tips-for-a-powerful-instagram-strategy","status":"publish","type":"post","link":"https:\/\/homepage.rs\/en\/blog-en\/7-tips-for-a-powerful-instagram-strategy\/","title":{"rendered":"7 tips for a powerful Instagram strategy"},"content":{"rendered":"

Is your business on Instagram? If not, you better have a good reason for ignoring this fun and simple social network that has over 1 billion monthly active users.<\/a> That means that you need to have a presence on this powerful social network if you want to reach your audience<\/a> today.<\/p>\n

Instagram is a mobile app that is continuously in the hands of your current and potential buyers \u2013 via their phones. What is Instagram\u2019s secret for success? Instagram makes it easy for people to share their photos and memories<\/a> using filters and to receive likes and comments underneath them. Not to mention the hashtags \u2013 that revolutionized social media as we know. Moreover, according to Forrester<\/a>, Instagram\u2019s engagement is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. If you are still thinking about not having an Instagram account \u2013 you need to stop right now. It\u2019s crucial to have an active social media Instagram account to survive in today\u2019s digital marketing world. However, many brands are struggling to adapt to Instagram as a part of their digital marketing strategy,<\/a> and we know where the problem is. They don\u2019t have the right Instagram strategy.<\/p>\n

That\u2019s why, in this article, we will reveal 8 mighty tips for a booming Instagram strategy that you can apply right away.<\/p>\n

1. Your bio is important <\/strong><\/h3>\n

When a potential or current customer looks up at your Instagram account, one of the first things they see is your business name, username, and your bio. A bio is a place that you can represent your brand in 150 characters. This is a great starting point<\/a> to say clearly what your business is and why should people follow you, and ultimately buy your products. 150 characters seem small to explain what your brand is and what values are you trying to promote and that\u2019s why your text must be written with simple and easily understandable<\/a> words, personalized with emojis and compelling \u2013 with clear CTA (call to actions).<\/p>\n

2. Create a visual identity of your Instagram profile<\/strong><\/h3>\n

Instagram\u2019s visual identity means that you need to be consistent with your Instagram profile. By that, we don\u2019t mean you need to post the same content, but you need to create a recognizable visual identity that is compatible with your overall brand strategy. In that way, your brand will be recognized right away<\/a> in the pile of other content on Instagram \u2013 and that will increase your chances of people seeing and engaging with your pictures and videos. This visual uniqueness can be made by using the same filter on every image you post<\/a>. In that, why when your audience is scrolling through Instagram feed your style will become familiar to them.<\/p>\n

3. Track the right metrics<\/strong><\/h3>\n

As with every right digital strategy, you need to track your metrics to know if you are reaching your goals and if your strategy is performing well. You can track two types of metrics<\/a>:<\/p>\n