{"id":2898,"date":"2019-09-13T12:15:56","date_gmt":"2019-09-13T10:15:56","guid":{"rendered":"https:\/\/homepage.rs\/?p=2898"},"modified":"2024-02-26T13:57:25","modified_gmt":"2024-02-26T11:57:25","slug":"does-sales-funnel-need-an-overhaul","status":"publish","type":"post","link":"https:\/\/homepage.rs\/en\/blog-en\/does-sales-funnel-need-an-overhaul\/","title":{"rendered":"Does Sales Funnel Need an Overhaul?"},"content":{"rendered":"

The Importance of Trust Funnel<\/b><\/h2>\n

Many marketer professionals argue the days of a traditional sales funnel are numbered.\u00a0<\/span>While this statement is slightly premature, things are indeed changing at a rapid pace. Closing a sale is not the end of the buyer journey anymore, or at least it doesn\u2019t have to be. Likewise, commoditizing customers is a grave risk that tends to do more harm than good. <\/span>Now, this isn\u2019t to say we need to dismantle the whole concept of a <\/span>sales funnel<\/span><\/a>. The point is to fine-tune it for success in highly saturated markets dominated by consumers. Make no mistake: It\u2019s a matter of survival for businesses across industry sectors.\u00a0<\/span><\/p>\n

The new funnel accounts for the fact that trust is the glue that holds consumers and brands together. It helps you lay the basic infrastructure for your core processes and strategies. You get much closer to generating long-term, sustainable growth and have a chance to outpace your competition.<\/span><\/p>\n

Here is a guide on why trust funnel matters and how to go about designing it.\u00a0\u00a0<\/span><\/p>\n

The Game Has Changed\u00a0<\/b><\/h2>\n

The customer-centric operation remains the backbone of modern business strategies.\u00a0<\/span>Sales funnel<\/span><\/a> plays a lead role in planning and executing <\/span>performance-based marketing<\/span><\/a>. While it continues to add value to organizations, the main issue is it can only take us so far. When we say that, we imply the conventional funnel is limited by its final destination, the neck or the bottom.\u00a0<\/span>Usually, this is the point at which consumers convert. Once they do, your mission is accomplished, or is it really?\u00a0<\/span><\/p>\n

Well, this kind of approach has worked like a charm for a long time. Nowadays, it fails to deliver results because we face new requirements in a shifting business environment. We have to engage in consumer retention and ongoing support.\u00a0<\/span>The logic behind it is simple. You go the extra mile for your customers to bridge the gaps in communication and interaction that arise after purchase.\u00a0 <\/span>Hence, it\u2019s no longer enough to have a tunnel vision, which only chases one end goal\u2014 revenue. This old approach either ignores retention and advocacy or sees them as optional additions.\u00a0\u00a0<\/span><\/p>\n

You cannot afford to make this mistake. Adopt a new mindset, which elevates trust and loyalty to the very top of the list of priorities. Also, understand the importance of missing links in interaction, such as post-purchase customer experience and service.\u00a0<\/span><\/p>\n

Main Workings of a Trust Funnel\u00a0<\/b><\/h2>\n

Trust funnel reconfigures the sales flow and re-envisions the whole buying cycle.\u00a0<\/span>In the process, it puts forward new focal points and objectives, encouraging you to postpone selling to people for later.\u00a0<\/span><\/p>\n

The updated version has five main components:<\/span><\/p>\n