The key trait of such performance-based marketing is a continual influence on a target group throughout the campaign lifecycle. The conversion hinges on the ability to spread awareness, spark interest, supply vital information, and solicit a decision (conversion).<\/span><\/p>\nFor each stage of this process, we created <\/span>events, custom events, and custom conversions<\/b>. The purpose was to engage with <\/span>Facebook\u2019s artificial intelligence (so-called machine learning)<\/b>. Namely, by monitoring the previous user interaction and gathering input and data from accounts of people who converted, Facebook segmented and graded the target audience for us. Consequently, we were able to reach users with the highest likelihood of undergoing conversions.\u00a0<\/span><\/p>\nSo, let us sum up. The top level of our sales funnel for the RISE Management Trainee program was <\/span>awareness<\/b>. In other words, we let people know about the program, its significance, and benefits for users. The next step was <\/span>engagement<\/b>, which involved crafting content for the audience across different formats that showcase information in a compelling way.\u00a0<\/span>What is more, engagement is something that draws people to interact with the content. After that, we initiated the crucial step, <\/span>conversion<\/b>. It is the moment when the target group converts toward the end goal\u2013 applying for a job\/RISE Management Training Program.<\/span><\/p>\n![\"salles](\"https:\/\/homepage.rs\/wp-content\/uploads\/2019\/07\/4.png\")
<\/p>\n
The Sales Funnel<\/span><\/i><\/p>\nWe should never forget that the <\/span>key to successful conversion lies in smartly developed strategy and the structure of the sales funnel<\/b>. If we let conversions occur by some haphazardness of change, we are on a quick path to wasting a considerable amount of money on advertising and falling shy of our goals.\u00a0<\/span>Therefore, the total <\/span>budget for campaign promotion was optimized based on the end goal <\/b>(conversion). We carried out ongoing monitoring of budgetary spending. We managed spending in the following manner. We focused on ads with the lowest cost per conversion that also yielded the best results and were highly rated by Facebook users.\u00a0<\/span><\/p>\nWe combined all touch points of deployment<\/b>, conducting performance analysis through A\/B testing. This analytical approach enabled us to discover what kind of deployment brings the greatest results\u2014 converts at the lowest possible cost that is. This also allowed us to figure out what type of creative collateral that resonates with the audience the most.<\/span><\/p>\n![\"Instagram](\"https:\/\/homepage.rs\/wp-content\/uploads\/2019\/07\/5.png\")
<\/p>\n
Instagram Story Ads<\/span><\/i><\/p>\nAs it turned out, the best-performing ads were Instagram Stories we promoted. On the other hand, the type of narrative and visual content that forwarded our communication with the audience the most was visually-pure, simple, and clear messaging. We are talking about the messages highlighting benefits and call to action (submitting the RISE program application).\u00a0<\/span>The basis for the success of online marketing and advertising always echo the principles of performance-driven marketing and sales funnel.\u00a0 They call for <\/span>continuous monitoring and analysis of campaign outcomes<\/b>. Indeed, the supervision of results from day one allowed us to fine-tune ads based on fresh insights and steer them toward better results. In the process, we also lowered the price of ads.\u00a0<\/span><\/p>\nThe Results\u00a0<\/b><\/h2>\n
The 2019 RISE campaign, which employed sales funnel and performance-based marketing strategies, was brought to a conclusion with the application rate that was 114, 09% of what we envisioned. The number of visitors during the campaign was 44,568 and the overall number of visits was 52,009. The conversion rate was quite high\u2014 11, 25%, which translated in 5,849 total conversions.<\/span><\/p>\n![\"Google](\"https:\/\/homepage.rs\/wp-content\/uploads\/2019\/07\/6.png\")
<\/p>\n
\u00a0Google Analytics Results<\/span><\/i><\/p>\nAds that targeted social media substantially contributed to the campaign, with special emphasis on Instagram Stories. They produced the highest reach and engagement for the targeted group.\u00a0<\/span>A decision to adjust (localize) the visuals to the audience gave the campaign an important boost. More specifically, we crafted content in the native language of the target audience, despite the initial brief of a client, which favored communication in English.\u00a0<\/span><\/p>\nMain Reasons Behind Campaign Success\u00a0<\/b><\/h2>\n
The expertise exhibited in <\/span>strategic planning<\/b> was the driving force behind the success that met and exceeded key performance indicators (KPIs) of the campaign.\u00a0<\/span>Our prolific work over the years has generated rich experience, which suggests that the first step on the way to a successful campaign implementation is <\/span>market and target group research<\/b>. Also, we do our best to <\/span>smartly deploy the campaign strategy and the sales funnel<\/b>.\u00a0\u00a0<\/span>So, it is of paramount importance to develop a strategy that addresses the needs and demands of the targeted group. This is the only way to reliably expect positive outcomes. However, we should not fool ourselves thinking that the effort does not end here. On the contrary, the real work only begins at this point.<\/span><\/p>\nThrough <\/span>daily monitoring, analysis, and validation<\/b> of every campaign step, we must <\/span>perpetually optimize<\/b> the process to achieve the best results at the lowest costs. At the same time, one should not overlook the role of <\/span>being in tune with clients\u2019 needs and closely communicating with them<\/b>.\u00a0 <\/span>As it is evident from the exceptional results of RISE Management Trainee program, these are <\/span>tried and rested steps in digital campaign management<\/b> and integral to smooth campaign execution. They supercharge your efforts to reach set goals. Not only that but they also allow you to <\/span>spend a reasonable amount of money<\/b>. Few would dare dispute this is a major factor in any campaign\u2018s success.<\/span><\/p>\nContact us<\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Homepage Creative<\/p>\n","protected":false},"author":2,"featured_media":2757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[41],"tags":[81,83,84,62,65,42,56,64,68,85],"class_list":["post-2744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-buyer-persona-en","tag-case","tag-clutch","tag-creative-digital","tag-digital-advertising","tag-digitalni-marketing-en","tag-facebook-en","tag-facebook-advertising","tag-instagram","tag-rise"],"acf":[],"yoast_head":"\n
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![\"\"](\"https:\/\/homepage.rs\/wp-content\/uploads\/2019\/07\/1.png\")
Rise Management Trainee KV<\/i><\/p>\n![\"case](\"https:\/\/homepage.rs\/wp-content\/uploads\/2019\/07\/2.png\")
<\/p>\n![\"instagram](\"https:\/\/homepage.rs\/wp-content\/uploads\/2019\/07\/3.png\")
<\/p>\n