This is a story about the youth of Novi Sad. Our goal was to turn them into ambassadors of the city, which was awarded European Youth Capital Winner for 2019. Indeed, young people should act as bearers of positive, creative, and innovative changes.
For this reason, in September 2018, we came up with the question: “What do you paint your city with?”. We received the answer from our targeted group— youth, which was given a chance to express its individuality and creativity. From youngsters from the hood, we created stars of the hood, and the energy spilled over to the rest of the city.
With our campaign, we also achieved higher visibility for OPENS, the organization that perceives things from a different angle than others. We supported young people, their talent and passion. Together with them, we painted Novi Sad with energy and opened its doors to the world in 2019!
Defects in existing legal solutions prevented more effective battle against major social issue - domestic violence. Since the new Law on Prevention of Domestic Violence was brought into force, PR, digital, BTL and advertising tools have been used in integrated campaign. Through their creative usage, the public has been informed and introduced with provisions of the new law, and the effects of its implementation are significant.
For Tarkett, we designed and implemented a CSR campaign that managed to motivate local communities to join and activate in order to improve working conditions in schools and kindergartens. A simple challenge was created in which the participants shared the results of their engagement on the campaign platform. We used digital channels including influence and email marketing, as well as earned media driven by community engagement.
Having in mind the seriousness of unemployment issue in the country and region, Coca-Cola HBC Serbia launches the project Coca-Cola Youth Empowered. This program integrates various offline and online communication channels in order to help young people to explore knowledge and skills that will increase their chances for employment. Through innovative educational formats and online platform, over 1.600 young people were encouraged to interaction and improvement of their knowledge.
In order to bring young people closer to the possibility of career development in sales sector of Coca-Cola Hellenic Bottling Company, the activation “Clue in the bottle, sales in Coke” was made and realized. Within the student city, a unique escape room was set up, in which more than 300 students were competing in solving challenges. The project was strongly relied on online communication and new digital technologies, including AR.
To communicate the business of the Victoria Group company in a smooth way, we developed AgrobizNiz. We used “Match 3” mechanism that involves matching at least three identical symbols in an attractive branded setting. The symbols were selected and the corresponding pictograms that visually represent the company’s activity were designed, and users were competing in who will pass as many levels as possible.
Startup for Business: Rebranding and Transformation
Startup for business is a program supported by Philip Morris International which goal is to support startups and young entrepreneurs that base their business upon innovations, regarding products, approach or technology. Since the program has experienced transition, it was required to revamp the whole communication.
For Roma Education Fund we have come up with and defined the visual identity through the book of graphic standards which defines the following elements:
Standards of using logos, graphic elements and color palette
Defining and standardization of the font
Standardization of documents, promotional materials and business correspondence
In order to get closer to student population, potential job candidates, we created integrated campaign, during which the students generated the content that has touch points with Philip Morris’s key behaviors. The best 20 students were awarded with a trip to Bologna, the oldest university center, where they visited the headquarters of one of the most modern company’s factories.
In accordance with the good practice of digital channels that the company Avon cherish, we have come up with and created the unique online Hub. This location has integrated all elements of successful digital communication – information, motivation, engagement, sales encouragement, prize activation and lead generation. The Hub is continuously used as its own, very powerful communication channel for promotion of new products.
The international chivalry festival “Despot Stefan Lazarevic” was held in August 2015 in Manasija monastery. Visitors were able to see the medieval culture and the significance of that time. In order to bring that time closer to the visitors, we have made an Augmented Reality application that allows contents from the real world in combination with multimedia to be displayed on a cell phone or tablet.
In the summer of 2014, we have won the pitch of ETC (European Travel Commission, a part of EU administration that deals with the promotion of tourism in Europe). The task was to promote “backpacking” tours of European cities to young people from the USA, Canada and Brazil. Our unique concept of presenting destinations through social media content has brought us victory. Take a look of how it was.
