Startup for Business: Rebranding and Transformation
Startup for business is a program supported by Philip Morris International which goal is to support startups and young entrepreneurs that base their business upon innovations, regarding products, approach or technology. Since the program has experienced transition, it was required to revamp the whole communication.
For Roma Education Fund we have come up with and defined the visual identity through the book of graphic standards which defines the following elements:
Standards of using logos, graphic elements and color palette
Defining and standardization of the font
Standardization of documents, promotional materials and business correspondence
In order to get closer to student population, potential job candidates, we created integrated campaign, during which the students generated the content that has touch points with Philip Morris’s key behaviors. The best 20 students were awarded with a trip to Bologna, the oldest university center, where they visited the headquarters of one of the most modern company’s factories.
In accordance with the good practice of digital channels that the company Avon cherish, we have come up with and created the unique online Hub. This location has integrated all elements of successful digital communication – information, motivation, engagement, sales encouragement, prize activation and lead generation. The Hub is continuously used as its own, very powerful communication channel for promotion of new products.
The international chivalry festival “Despot Stefan Lazarevic” was held in August 2015 in Manasija monastery. Visitors were able to see the medieval culture and the significance of that time. In order to bring that time closer to the visitors, we have made an Augmented Reality application that allows contents from the real world in combination with multimedia to be displayed on a cell phone or tablet.
In the summer of 2014, we have won the pitch of ETC (European Travel Commission, a part of EU administration that deals with the promotion of tourism in Europe). The task was to promote “backpacking” tours of European cities to young people from the USA, Canada and Brazil. Our unique concept of presenting destinations through social media content has brought us victory. Take a look of how it was.
